Enrique García

Art Director

CopywritingCopywriterMarketingCreative ProducerGraphic Designer🐦 DesignCommunication DesignerBrand DesignerIllustratorPR Manager

I’m Kike GB a creative, designer, and art director with over 15 years of experience in advertising agencies and corporate environments. I’m passionate about building purpose-driven brands, developing campaigns that connect, and creating strong, memorable visual identities. I’ve worked with agencies like Ogilvy, Cheil, La Base, and within the creative department at Liverpool’s corporate headquarters, where I helped lead the transition from traditional to digital marketing. That experience gave me a deep understanding of brand consistency, data-driven creativity, and how to keep ideas relevant across platforms. With a background in advertising design and a master’s degree in design and illustration, I approach every project with both strategic vision and visual precision. I’m deeply interested in technology and AI in design, and I always strive to find original solutions using the best tools available. I enjoy guiding brands from their conceptual foundation to their final expression, treating every channel as an opportunity to tell a compelling story. I'm currently looking to contribute to projects where creativity, strategy, and design are at the core of meaningful transformation.

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Work Background

Director de arte

La Sociedad, Comunicación y PublicidadDirector de arte

Mar. 2024CDMX / MTY / SAN ANTONIO

Editor de imágenes / Ilustrador

Grupo Editorial Patria S. A. de C. V.Editor de imágenes / Ilustrador

Dec. 2019 - Oct. 2021Ciudad de México, Distrito Federal, México

Arte / Creativo

El Puerto de LiverpoolArte / Creativo

Aug. 2018 - Feb. 2024Ciudad de México, México

Director de arte / Creativo

LolaProDirector de arte / Creativo

Aug. 2017 - Aug. 2018CDMX

Director de Arte

OgilvyDirector de Arte

Feb. 2016 - Aug. 2017Miguel Hidalgo, CDMX, Ciudad de México, México

Arte Sr.

TAO Publicidad y EventosArte Sr.

Nov. 2012 - Jun. 2015Nápoles, Benito JuárezDirección de arte para: Ocesa, Trojan, Coca-Cola, Mead Johnson, Rimsa, SANOFI, Boehringer, Bristol, Bridgestone, Janssen, entre otras.

Director de Arte

Do Design MexicoDirector de Arte

Jun. 2012 - Nov. 2012Tlalnepantla y alrededores, MéxicoDirector de Arte para HP, MAVI Farmaceuticas, Meta Servicios, entre otros.

Asesor de Imagen

PJ Congress DesignAsesor de Imagen

Dec. 2011 - Jan. 2013México - CancúnImagen Corporativa. Diseño ejecucionales de apoyo para GE.

Arte Sr.

Cheil Worldwide Inc.Arte Sr.

Oct. 2011 - Feb. 2012Mazaryk 111, Polanco, D.F.Arte Sr. para Samsung

Arte

Labase ComunicaciónArte

Apr. 2011 - Oct. 2011Asist. de Arte para Grupo Imagen, Excelsior, Banco Multiva, Cadenatres, entre otros.

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Diseño Estratégico y Marketing Visual

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