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Work Background
QuestionProSr. Account Manager/CX Project Manager
Mar. 2024Lincoln, Massachusetts, United StatesResponsible for building and maintaining strong relationships with key clients, understanding their business needs and ensuring the successful delivery of our products and services. Collaborate with cross-functional teams to strategize and implement effective solutions, while also identifying opportunities for account growth.
DigsiteAccount Executive
Jul. 2023Helping to nurture the Qualitative arm of QuestionPro - newly acquired sure was a treat. Qualitative will always be my sweet-spot. I also had the pleasure of meeting quite a few lovely clients. Putting proposals together for them and helping them to see how their business challenges can be solved by our fast, flexible online platform was lovely.
Small Ethnography, Inc.President/Founder
Jan. 2014 - Apr. 2022Ethnography can be engaging, efficient and affordable. Check out https://vimeo.com/66195300 for a sample of my insight work.
Small Ethnography, Inc.Sr. Manager of Strategy and Consumer Insights
Jan. 2010 - Apr. 2022Boston, Massachusetts, United States
Professional Association of Therapeutic Horsemanship InternationalTherapeutic Riding Instructor & Equine Specialist in Mental Health and Learning Certifications
Jan. 2010 - Apr. 2022Greater Boston Area
digPrincipal
Jul. 2003 - Dec. 2009dig marries the creative aspects of filmmaking with the insight development techniques of market research in creating consumer insight films. the insights gleaned from explorations become the foundation for the story that is told through film. our methodology allows us to bring insights to life through film, enabling the viewers to connect with their consumers on an intimate and emotional level. view some examples of our work at: www.digprojects.com
Young & RubicamAccount Director
Jan. 2002 - Jul. 2003Chicago, Illinois, United StatesMiller Brewing Company New Products Team. Accountable for strategic development of all new products and the understanding of each consumer group. Developed new products, strategy and communication plans with core new product team.
Goodby Silverstein & PartnersAccount Supervisor
Jul. 1999 - Jan. 2002San Francisco, California, United StateseBay and Hotwire.com. Worked closely with strategic planners to better identify core consumer targets and to streamline consumer messaging. Strategically collaborated to establish one of Silicone Valley's top brands during the dot-com boom.
D'Arcy Account Director
Jan. 1998 - Jul. 1999New York, New York, United StatesProctor & Gamble International Cough Cold New Products
Collaborated with international teams to develop and implement global new strategies for cough cold products and brands. Directed integrated agency teams to maintain alignment in the execution of global core brand strategies.
McCann-EricksonAccount Director
Jul. 1997 - Jan. 1998Johnson and Johnson Oral Care Brands
Maintained Johnson & Johnson's integrated Reach Toothbrushes and Floss brands. Executed a television advertisement from illustration through animatic testing to complete on-air production.
Ogilvy & MatherAccount Executive
Jan. 1996 - Jul. 1998Jaguar Cars XK8, SmithKline Beecham Global Gastro-Intestinal & Smoking Control brands & Unilever's Lipton brand.
Collaborated in the launch of Jaguar's first sports car in 21 years with an integrated global presence. Administered global strategies for SKB's Tums/Eno and Nicorette/Niquitin brands. Aided in the integrated launch of Lipton's Five Brothers' Pasta Sauce Brand.
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