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United Arab Emirates
Work Background
ATRIO HOTEL MANAGEMENTCMO
Apr. 2024 - May. 2025São Paulo, BrasilIn a dual job (while still acting as Director of Sales, Marketing and Distribution at Livá), I was in charge of structuring Atrio´s marketing area focusing on the promotion and maintenance of brands, whether franchised or independent. I coordinated the integrated communication and implementation of digital strategies, growth hacking and monitoring of the hotels' online performance. Worked closely with the marketing, operations, sales, RM and IT teams to support direct sales and enhance the customer experience across all group companies. I was the leader of the branding development of the company's new brand to be launched in 2025.
Livá HotéisDirector of Marketing, Sales and Distribution
Jun. 2023 - May. 2025São Paulo, BrasilWorking at Livá, a member of the Atrio Group and focused on multi-property, I planned, structured and implemented the company's marketing, sales, reservation center, revenue management and distribution areas. Within two years, I established these areas and participated in the opening of three hotels, achieving 55% direct sales through the Reservation Center and Website channels, ensuring that all reservations were prepaid and audited before reaching the front desk. I was also responsible for the creation of Clube +, aimed at Atrio investors and owners of Livá shares. My team has exceeded the budgets of the last few quarters by more than 30% and positioned Livá as one of the most important multi-property operators in the country. In addition, I maintained relationships with investors and technology suppliers to create on-demand solutions.
Apê Smart StudiosCOO & CMO
Feb. 2023 - Jun. 2023São Bernardo do CampoResponsible for overseeing operations of the company, including finance, human resources, sales, marketing, technology and revenue management.
Pedalla BikesPartner
Jun. 2022 - Mar. 2025Definition of brand, product and service strategies.
Pedalla BikesSenior Marketing Advisor
Mar. 2020 - Jun. 2022São Paulo, BrasilDigital marketing, marketing communication, distribution channels and growth strategic planning for national electric bicycles
B.HomyCMO
Jan. 2020 - Dec. 2022São Paulo, BrasilHead of Marketing, Sales & Distribution managing teams of growth hacking, CRM, Digital Mkt, Data Analysis & Revenue Management and CRM. Focused on stake holders development at short term, mid term and long term flexible rental.
e-Flow Mobilidade EletricaEntreprenour
Jan. 2019 - Dec. 2022São Paulo
AccorSr Advisor Sales & Marketing
Jan. 2018 - Dec. 2019Sao PauloHead of Marketing and Sales during M&A process of BHG acquisition by Accor. Integration and culture alignment of commercial, revenue management and reservation areas.
WTM Latin AmericaBoard Member
Jan. 2018 - Dec. 2022São Paulo
Sauipe S.A.CMO
Jan. 2015 - Dec. 2018São Paulo Area, BrazilHead of Marketing & Communication, Revenue Management, Sales and Distribution. Main deliverables: re-branding and digital transformation increasing direct distribution in 300% and Revpar increasing by 25% leading to the sale of property to RQ Group, after a year of M&A process.
Senac São PauloTeacher of Service Marketing
Jan. 2015 - Dec. 2015São Paulo, BrasilTeacher of Service Marketing and Management Systems
BematechNew Business Director - CMNet Reservas
Jan. 2012 - Dec. 2013São Paulo Area, BrazilSoftware for Hotels Automation & Distribution
(CRS, Booking Engine and Channel Manager for Hotels) -Connectivity for direct & indirect Hotel Business. -Product Management and Marketing Strategy.
AccorHotelsSales Director - Latin America
Jan. 2007 - Dec. 2009Responsible for Key Account Management group of Sales Managers as well as Hotel Sales Teams including franchisees. Implemented new regional sales organization and stablished the Sales Committee for Accor Hospitality in Brazil. Main deliverables: implementation of Revenue Management culture, grouth during crisis in market.
American ExpressSenior Products & Marketing Manager
Jan. 2006 - Dec. 2007Marketing Manager for Corporate Credit Cards and Product Manager responsible for credit card produts for Travel & Entertainment segment. Main deliverables: launch of new hotel card and participation in the M&A process to Banco Bradesco.
FORMA & CONTEUDOOwner - Sr Consultant
Jan. 2005Brazil, São Bernardo do CampoBusiness management - Industry and Services
Marketing 360 and Distribution Consulting for the Travel Industry.
Digital Marketing - Distribution Channel Management - Branding as a management tool - Product launch and management strategy - Revenue Management - Destination Branding - Assembly and strategic management and digital transformation of Marketing, Digital Marketing, Sales and BI teams.
Main customers :
ATRIO HOTÉIS / Swan Hoteis / Tourism Secretariat of the Government of Alagoas/Slaviero Hoteis / Transamérica Hospitality Group / Accor / IATA / FOHB / SENAC / VISA
American Express Global Business TravelSupplier Relations Manager
Jan. 2004 - Dec. 2006Responsible for Air, Hotel, Car and Ground Service Suppliers Relationship for American Express Travel. Incentive Programs, Client Development & Travel Consulting in Brazil reporting to the HQ in Miami, US.
Costão do Santinho Resort Golf e SpaSales & Marketing Director
Jan. 2002 - Dec. 2004Responsible for Marketing & Sales Teams in the Resort as well as GSA offices in Brazil and Latin America.
HertzNational Marketing Manager
Jan. 2000 - Dec. 2002Responsible for all Marketing Strategies, services and products launching in Brazil, reporting to the HQ in US.
Franchisees coordination, training and capacitation, deployment of new services and Marketing Fund control.
TransBrasil AirlinesGeneral Manager for Europe
Jan. 1998 - Dec. 2000Based in Lisbon, was responsible for ticket, cargo and airport operations in Europe as well as point of contact for partnership and codeshare agreement with European Airlines.
Sabre HoldingsSales Representative
Jan. 1994 - Dec. 1998Starting as Help Desk Specialist for two years, took the responsibility of the network expantion for the two consecutive years helping take the position of leader in market.
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