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Work Background
AB InBevData Product Manager (Data PM)
Jan. 2025Como Data Product Manager no Zé Delivery, atuo liderando produtos de dados que entregam valor estratégico para o negócio. Minha missão é construir pontes entre engenharia, analytics e as áreas de negócio — sempre com foco em impacto, escalabilidade e eficiência. Além de discovery e gestão de backlog, me destaco por aplicar Inteligência Artificial de forma prática no desenvolvimento e melhoria de produtos ou formato de trabalho. Um dos cases mais recentes foi a redução de 90% no tempo de validação de dados do Figma, com uso de IA generativa para pré-análise de fluxos.
Responsabilidades e conquistas: 🧠 Aplicação de IA em processos internos e produtos de dados, gerando ganho real de eficiência. 📊 Condução de discovery e priorização com base em impacto de negócio e viabilidade técnica. 🤝 Co-criação com engenharia e analytics para definir e entregar soluções escaláveis. 📈 Definição de métricas e KPIs para mensurar sucesso de produtos de dados. 📚 Disseminação da cultura data-driven e treinamento de stakeholders no uso de dados e IA.
AB InBevData Analyst - Rewards and Loyalty Program
Aug. 2023 - Dec. 2024- Development and maintenance of Dashboards with Power BI, to assist in business decisions.
- A/B Test Analysis to identify better conversion opportunities and user interest.
- Analysis of user points usage behavior, use of coupons and app experiences.
- Analysis of increased frequency of redemptions or in-app purchases, for different user profiles.
- Performance analysis of partner brands in the points program.
Zé DeliveryData Analyst (Anti Fraud)
Mar. 2022 - Aug. 2023São Paulo, Brasil- Users data analysis to identify fraudster profiles.
- Studies and implementation of new blocking rules for fraudster profiles.
- Devepolment and maintenance of Dashboards with Anti-Fraud KPIs, to support business decisions.
ZolyData Analyst
Jul. 2021 - Mar. 2022São Paulo, Brazil- Development of Scripts in Python for task automation and ETL;
- Creation of queries and databases in Google BigQuery;
- Development of Dashboards with Google Data Studio and PowerBI;
- ETL processes with Airflow in VMs within the Google Infrastructure;
- Linux VMs + WSL (Ubuntu);
- Code and application versioning with Git;
- Kanban (Trello, Pipefy and JIRA);
- Data manipulation using Databricks + Spark
Sintel Tecnologia e Informação S.A.Implementation Analyst
Nov. 2018 - Apr. 2020São Paulo, BrazilPortfolio Management of small international projects.
Video confferences weekly with customers, to align about the projects and present the weekly and monthly reports.
Sintel Tecnologia e Informação S.A.EDI Support Analyst
Apr. 2016 - Oct. 2018São Paulo, Brazil- Incident analysis and problem-solving. - Documents/Layout analysis of RND, EDIFACT, XML, X12, IDOC standards, validating the file structure, implementation and identifying issues in the customer process, in order to help them solve it.
- Creating the setups between our customer and their national and international partnerships.
- Creating and maintaining the communication between the EDI companies.
- Support the customer to create and generate the EDI documents.
- Understanding the logistical process of the customer.
- Understanding the business rules of the companies
- Analyze the requests and apply the rules to the system according to each customer process.
- Suggesting technical improvements in the operational process of the support team.
- Suggesting new procedures for the knowledge base.
- Following the KPIs of the team and contributing to the improvements for the next steps.
Sintel Tecnologia e Informação S.A.EDI Support Intern
Feb. 2015 - Mar. 2016São Paulo, BrazilB2B Platform- Automotive and Finance EDI
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