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Work Background
Forest Rain MediaOwner
Jan. 2024Haifa District, IsraelI'm a storyteller, strategist, and creator of content that stands out—not because it’s loud, but because it speaks truth. I specialize in crafting powerful messaging that connects emotionally and strategically. Whether for individuals, organizations, or national campaigns, I help turn ideas into impactful stories—stories that resonate, inspire, and move people to action. While many use social media because “that’s what everyone does,” I create original content that is often unexpected, always authentic, and designed to build real engagement—online and offline. My focus is not on chasing likes, but on building identity, clarity, and long-term impact. This includes not just digital content, but also offline brand presence: ensuring your message is reflected in every channel you present yourself—how you look and sound, your office environment, presentations, printed materials, and more. From concept to execution, I develop unique strategies tailored to the soul of each brand or mission. Branding, at its core, is the art of articulating your distinct personality—so that your audience not only sees you, but chooses you. It’s how you stand out in a crowded space, build loyalty, and create emotional connection. Done right, branding transforms a business, product, or project into something iconic. My strength lies in seeing what others miss—finding the thread that ties it all together and bringing it to life in a way that’s meaningful and memorable. If you're looking for someone to manage a page, I may not be the right fit. If you're looking for someone to help you define your message, shape perception, and bring your unique voice to life—you’re in the right place. Let’s talk about how to tell your story in a way that achieves maximum impact: • Corporate branding • Personal branding and messaging guidance
• Political-strategic consultancy • Media training
AdmetecBrand Manager
Dec. 2021 - Jan. 2024IsraelResponsibilities include:
Conceptualizing the Admetec brand Actualizing the new branding across all Admetec platforms
Content creation, marketing materials
Guiding distributors in localization of the new brand
Expanding and deepening brand awareness
Managing PR firm, guiding strategy and messaging to expand audience reach and awarness
Alango TechnologiesBeHear Brand Manager
Dec. 2020 - Jul. 2021Haifa, IsraelResponsibilities include: * Define W&H brand positioning, messaging, and look & feel
* Supervise and coordinate marketing campaigns aimed at communicating brand messaging
* Maintaining brand integrity across all company marketing initiatives, communications and adapting them according to the needs of market segments - including marketing materials, sales tools, packaging etc.
* Communicate the brand personality internally and align company around foundational ideas Anticipate consumer trends and keep brand up to date
Forest Rain MediaPersonal advisor to Minister of Defence and Prime Minister Naftali Bennett
Jan. 2019 - Jan. 2021Israel Personal branding and media consultancy
Fibernet Ltd.Marcom Manager
Jan. 2019 - Jan. 2020Israel* Rebranding the company – from conceptualization to execution of all corporate materials
* Creating a new corporate website – leading design and development including content structure and hierarchy, UI/UX and creating the content itself
* Creation and execution of content strategy
The Israel Forever FoundationContent and Marketing Specialist,
Nov. 2017 - Mar. 2019Israel* Lead content marketing, communications, and brand strategy
* Creation and execution of content strategy and implementation plans for Israel engagement projects
* Writing, recruiting and editing of content, initiatives, programming, promotional materials
* Partner outreach and collaboration management
* Managing output of graphic designers and web content manager (web structure, look & feel, publication calendar)
DIR TechnologiesMarcom Manager
Oct. 2014 - Jan. 2016Haifa• Defining and implementing corporate branding
• Website: content, design and UI www.dir-technologies.com
• Building marketing tools: brochures, videos etc.
• Managing PR firm in creating press releases, thought pieces, social media, journalist outreach
• Conferences and exhibitions (strategy, logistics and execution)
• Managing output of graphics design studio for all marketing materials including brand concept implementation, brochures, website design, exhibition booth design and more • Managing PR Agency, contact with trade journalists, publications etc.
• Managing production team in creation of corporate video, concept, script, production logistics
Paradox Security SystemsMarketing Communications
Aug. 2013 - Jul. 2014Haifa* Planning and actualizing product marketing campaigns (including product name, tagline, campaign strategy and building campaign materials)
* Developing sales and marketing tools
* Developing training materials
* Content development – web, presentations, brochures, email campaigns
* Customer relations
* Managing output of marketing team designers in creation of graphics, brochures, product campaigns etc.
* Managing creation of product videos: concept, script, overseeing animation etc
RED Micro WireMarcom Manager
Dec. 2011 - Jul. 2013HaifaMarcom Manager for RED Micro Wire and parent company RED Equipment, responsibilities including: • Corporate branding
• Writing and designing corporate advertising/marketing materials including: - websites - presentations - newsletter - promotional materials... • Preparing and publishing press releases and technical articles.
• Conferences and key note sessions
• Managing PR firm activities
LexifoneMarketing Communications
Jun. 2010 - Jan. 2012HaifaWriting and designing corporate advertising/marketing materials including website, instruction manuals, presentations, and promotional materials. Preparing and publishing press releases and case studies
English linguist for Lexifone smart dictionaries Designing corporate strategy for and planning logistics of international conferences
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