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Work Background
CovetrusMarketing Operations Manager
May. 2022Illinois, United StatesOwn project request channels, production timelines, and accountability enforcement Manage and monitor day-to-day project activities to include status, emails, schedules,
scope, risks, deliverables, and resources. Identify and resolve conflicts; escalate as
necessary Communicate throughout launch process to keep internal stakeholders informed and
focused on shared goals; own our internal communication platform (SharePoint) to
make sure deliverables are available to and shared with the appropriate teams across
the organization Ensure that the request outlined in the creative brief is clearly articulated through visual
and verbal creative development. Review all materials to ensure brand, legal and trademark standards are adhered to
prior to stakeholder reviews. Develop and document cross-functional processes and procedures for reference and
repeatability. Coach, develop and guide the work of Marketing Communications Operations Specialists to whom
you will assign projects to throughout the marketing calendar.
American Medical AssociationManager, Digital Marketing Operations
Nov. 2021 - Apr. 2022Chicago, Illinois, United StatesDevelop and execute omni-channel digital campaigns for membership acquisition and retention. Utilize analytics-driven insights to ensure strategies adhere to digital best practices, align to the goals and interests of target audiences, and achieve desired business outcomes and KPIs. Establish and enforce policies and procedures for digital governance and remain current on best practices and industry regulations. Oversee a team of marketing professionals responsible for data accuracy, enterprise-wide campaign execution, and BU strategic and tactical support for digital campaigns.
American Medical AssociationManager, Email Marketing
Feb. 2018 - Nov. 2021Greater Chicago Area
American Medical AssociationSenior Email Marketing Specialist
Oct. 2006 - Feb. 2018Greater Chicago AreaContribute to the vitality and financial viability of the AMA by managing all aspects of AMA’s email communication campaigns and marketing strategies. Maintain association wide policies and procedures governing email release and messaging while remaining current on the market’s best practices maximizing email communications and marketing campaign effectiveness. Ensure the integrity and efficiency of email marketing communications to create a consistent and positive AMA brand experience.
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