Aleksandar Petkovic

Head of Marketing @Wireless Media Group

Serbia💸 Marketing✔️ IT💼 C-level Executive👍 Sales & BizDev⚖️ Legal🐦 Design🧑‍🔬 Engineer🧨 Consulting🧮 EducationCOOBrand Marketing ManagerPresentation DesignerCommunications ManagerContent ManagerSEO ManagerDigital Ads ManagerEvent ProducerMarketing Analytics ManagerASOProduct DesignerLecturerProduct ManagerProject ManagerAccount ManagerSales ManagerBusiness Development ManagerPartnerships ManagerHead of GrowthTutorBusiness AnalystAdvisorCustomer ResearcherAssociateEngagement ManagerMarketing DirectorCRM managerResearcherProfessorCMOCSO

Hello and thanks for reading these lines about me! 🙏🏻 I am a seasoned marketing professional with extensive experience in the digital marketing space. I currently serve as the Head of Marketing at B2B company, a leading provider of wide range of digital products and services to digital businesses. I have 15+ years experience in digital marketing and sales and 10+ years in project/product management roles. I'm not only a practitioner but also a mentor. As a lecturer to great students at the Faculty of Media and Communications and a Master Trainer to dozens of business professionals in the Digital Marketing Qualification program (DIMAQ), I have the privilege of imparting knowledge and fostering the next generation of marketing leaders. I can teach you and your team everything I know. In addition, I had the honor of serving as the Executive Director of IAB Serbia, where I played an important role in advancing the digital advertising ecosystem in Serbia. My intellectual curiosity fuels my passion for staying ahead of the curve. I am always on the lookout for emerging trends, embracing new challenges, and forging partnerships that truly matter in the ever-evolving digital landscape.

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Work Background

Faculty of Media and CommunicationsAcademic Lecturer

Aug. 2018Belgrade, SerbiaCOURSES: * eCommerce & Internet Business * Mobile Marketing * Business models in digital media

IAB EuropeMember of IAB Europe Retail Media Committee

Oct. 2023London, England, United Kingdom

DIMAQ - Digital Marketing QualificationMaster Trainer

Apr. 2017 - Jul. 2024SerbiaDIMAQ is the programme of standardization and verification of digital marketing competence created by IAB Poland and endorsed by IAB Europe. It defines the level of knowledge and competence required of digital marketing specialists, and serves as a tool to compare and evaluate the said knowledge and competence.

Wireless Media GroupGrowth Director

Feb. 2020 - May. 2024Belgrade, SerbiaIn my current role, I spearhead initiatives related to digital media and various data platforms, driving strategies that align with the evolving digital ecosystem. I collaborate closely with teams to utilize data, enabling accurate audience insights and performances. Actively engaged in navigating the challenges posed by the phasing out of third-party cookies, I'm committed to delivering transparent, ethical, and cutting-edge advertising solutions to our clients.