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Work Background
McKay Advertising + ActivationPaid Social Campaign Manager
Nov. 2023Tampa, Florida, United States
EFFICIENCY MEDIAAccount Executive
May. 2023Illinois, United States
EFFICIENCY MEDIAPaid Media Manager | Digital Marketing Operations Lead
Mar. 2022 - May. 2023Illinois, United States- Spearheaded paid social initiatives for a major healthcare network with 24 service lines, ensuring compliance with complex healthcare advertising regulations. - Orchestrated lead generation strategies for a private university, doubling leads and reducing cost per lead by 54% through strategic media planning, campaign pacing, and optimization of Google and Meta ads. - Developed and executed comprehensive digital marketing strategies for diverse clients, consistently surpassing performance goals and delivering strong ROI. - Managed digital marketing invoicing, media planning, and budget oversight, ensuring accurate financial tracking and efficient allocation of resources to maximize campaign effectiveness.
EFFICIENCY MEDIAAssociate Director of Digital - Paid Social
Jan. 2022Illinois, United States• Partnered with the Director of Digital to oversee system-wide media planning, digital strategy, and campaign execution for a rapidly expanding hospital system, driving measurable growth across multiple service lines and strengthening overall performance marketing efforts. • Directed program-specific media planning and full-funnel enrollment campaigns for a graduate-level healthcare university in the Midwest, optimizing digital channels and budget allocation to increase lead-to-enrollment efficiency and achieve 100% enrollment in priority programs. • Served as a key leader within the digital team, supporting the Director of Digital by guiding campaign strategy, managing projects, facilitating stakeholder communication, and overseeing daily digital operations to ensure successful execution across channels. • Owned paid media budgets, invoicing, and financial oversight across Google and social platforms, ensuring accurate spend management, streamlined billing processes, and efficient resource allocation to maximize ROI and campaign optimization.
PMGCreative Project Manager - Short Term Contract
Jan. 2021 - Mar. 2022In this role, I managed timelines, budgets, and resources for creative digital marketing projects, ensuring timely delivery and alignment with brand objectives. I collaborated with cross-functional teams to develop content calendars, identify audience-driven content opportunities, and optimize campaign performance through data analysis.
Hirsh MarketingDigital Marketing Specialist
Jan. 2019 - Feb. 2021- Collaborated with clients to understand their business objectives and develop social media strategies that align with their goals. -Developed and implemented marketing funnel strategies that drive customer acquisition, engagement, and retention. - Provided clients with regular reporting and analysis on the performance of their social media accounts, including engagement metrics, audience growth, and ROI. - Excellent communication and interpersonal skills with experience working in a client-facing role.
ConfidentialDigital Marketing Strategist - Meta Ads
Jan. 2016 - Dec. 2021I specialized in full-funnel Meta ad campaigns for digital product launches, managing significant monthly ad spends while developing targeted audience strategies to maximize conversions and revenue. I led a team of freelancers, maintained consistent brand messaging, and provided clients with actionable performance insights to optimize campaign results.
Mad Jo ApparelEcommerce Business Owner
Feb. 2011 - Jan. 2016Manhattan, Illinois, United States• Conceptualized, launched, and managed a successful e-commerce apparel brand serving diverse clients, including sports teams, businesses, and non-profit organizations. • Led a team of 5 in executing order fulfillment, business development, and field marketing initiatives, fostering a collaborative and results-oriented environment that maintained a 98% customer satisfaction rating. • Managed a team of freelance creatives and digital campaign managers, effectively communicating the campaign strategy, brand voice, and performance objectives to ensure client satisfaction and goal attainment. • Leveraged Etsy, Shopify, and WordPress to build and maintain the online store, optimizing product listings and website content for search engines to increase organic traffic and improve search rankings. • Implemented effective multi-channel marketing strategies, including social media advertising, email marketing, and local partnerships, to drive brand awareness and customer acquisition.
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