iConStudio©Art Director
Jan. 2010 - Dec. 2014Cairo, EgyptLed transformative creative initiatives at ICON STUDIO, delivering visually stunning projects and strategic campaigns that elevated brand impact, streamlined workflows, and drove exceptional engagement across diverse platforms.
• Directed artistic vision for projects from concept to completion, overseeing image/video acquisition and design, achieving 90% on-time delivery and a 40% increase in client satisfaction.
• Designed cohesive digital assets and templates, adhering to brand guidelines, which reduced design turnaround time by 25% and boosted team efficiency.
• Developed captivating branding themes for products and events, applied to promotional materials and photoshoots, resulting in a 50% uplift in event attendance and 35% higher brand recall.
• Researched and created compelling content, including infographics and patient education materials, improving audience comprehension by 60% and engagement by 45%.
• Strategized and executed multi-channel campaigns (social, email, direct mail), increasing campaign ROI by 55% and growing social media engagement by 70%.
• Managed project coordination for digital and print deliverables, aligning with budgets and timelines, reducing production costs by 15% while maintaining quality.
• Oversaw media asset archives and permissions, streamlining access and collaboration across sales, marketing, IT, and production teams, cutting retrieval time by 30%.