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Work Background
Abyssal DigitalGrowth Strategist
Mar. 2025United States- Manage and optimize Meta and Google ad campaigns to maximize ROI and growth for 5+ DTC clients
- Manage client communication and reporting - Manage ad creative graphic design and video editing
- Analyze performance data to inform strategic decisions and improve campaign effectiveness
- Develop ad creative concepts and assess their impact on key business metrics
- Provide in-depth weekly and monthly reporting on campaign performance
- Conduct financial analysis to evaluate paid media profitability
- Consult on broader business strategies that influence paid media success and growth
SurvivorRxMarketing Director
Dec. 2024 - Mar. 2025Jacksonville, Florida, United States- Executed pre-launch marketing initiatives into actionable plans for a supplement startup focusing on cancer survivors.
- Day-to-day execution of marketing campaigns across all channels, ensuring timely delivery and effective outcomes in PR, paid media advertising, organic social media, blog, email, influencer, website content, SEO, and community initiatives.
- Managed PR and influencer agency to pitch stories, secure media coverage, execute press releases, and coordinate influencer seeding.
- Led email flows strategy, design, and execution in Klaviyo.
- Oversaw and managed advertising & CRO agency ensuring that campaign elements like landing pages and creative assets aligned with the company’s vision.
- Led efforts to grow the survivorship community through social media campaigns and customer referral programs. - Developed and executed organic social media strategies, including content creation, scheduling, and performance analysis to grow brand awareness and community engagement.
- Managed Marketing Coordinator, assigning tasks and troubleshooting challenges.
NIRAGrowth Marketing Manager
Oct. 2019 - May. 2024Danvers, Massachusetts, United States- Led sponsored digital marketing efforts and growth for a D2C skincare e-commerce start-up increasing direct online sales by 750% in 2020, by 300% in 2022 and 300% in 2023.
- Built and executed funnel direct marketing strategy to target both new and existing consumers - Maintained a consistent >3x blended ROI through execution of paid social and search advertising (Google + Meta) accounting for ~30% direct revenue
- Boosted affiliate revenue by 80% in 2020 through rebuilding the affiliate program and strategy execution
- Built, managed, executed, and planned growth strategy for paid influencer marketing, maintaining a consistent 5x ROI and accounting for ~40% of annual direct revenue
- Managed website re-design/UX projects with the support of an in-house developer and website design agency
- Developed data-driven strategies to optimize website and platform conversion rates / the sales funnel.
- Ran analysis and reported on e-commerce performance weekly, helped to forecast, and to create/update marketing budget
- Utilized consumer-driven insights and analytics to benchmark and drive marketing decisions
- Interviewed, trained, and mentored new employees on the marketing team in Email/SMS Marketing, Influencer/Affiliate program, and paid advertising.
- Assisted VP of Marketing with hiring, forecasting, and protocol creation.
- Sourced, briefed, and managed consultants/agencies for SEO, PR, & video-editing.
Ortins Group Inc. Marketing Coordinator
Aug. 2017 - Aug. 2019Beverly, MassachusettsReported directly to the CEO, developed and executed digital & direct marketing strategies.
- Launched and produced engaging content for social media platforms and the website.
- Graphically designed attractive logos, postcards, door hangers, comparative market analysis reports, forms, brochures, business cards, and promotional clothing and products.
- Photographed listings, house flips, and HVAC jobs
-Generated appointments for leads for Real Estate Agents & HVAC Technicians
-Ran Facebook Ads for Real Estate Investment
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