Pink PadChief Executive Officer
Feb. 2011 - May. 2025- Created and managed content for web and e-commerce platforms, enhancing user engagement and conversion rates.
- Cultivated relationships with other business, leading to an 97% closing rate on sales, and a 98% retention rate. - Conducted user research to inform content decisions, improving customer satisfaction.
Managed and mentored a network of 42 subcontractors across 4 continents to conduct projects of varying size and scale.
- Developed content strategies to drive marketing campaigns for large scale contracts, with several projects increasing business sales by 150% or more.
- Created media relationships to promote brand exposure in the south to drive more sales. Worked on contracts for major international brands with user databases that exceeded 300,000 users.