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Work Background
Label SessionsLabelmate
Jul. 2024Advise and mentor leading businesses and brands as part of Label Sessions, a curated, vetted, Label of the most interesting leaders from across the worlds of business, design, tech, and culture.
Worcester Polytechnic InstituteEntrepreneur in Residence
Sep. 2023United StatesThe Business Development Lab at WPI is an interdisciplinary and experiential learning lab fostering innovation and entrepreneurial growth with a beneficial impact on society and the planet. As an Entrepreneur in Residence, my role is to advise, encourage, and support early-stage entrepreneurs.
PremonioAdvisor
Jun. 2022What other's promise, Premonio (premonio.com) delivers—a fast and predictive revenue growth planning system for B2B Startups. My role brings added expertise in GTM, brand messaging, and strategy.
Compris, Inc.Strategic Advisor
Mar. 2022
Drummond St. StrategyMarketing Strategist
Oct. 2021Hoboken, New Jersey, United States
New York Women in CommunicationsGuest Author
Oct. 2021 - Jul. 2022Contributing writer for New York Women in Communications of articles on topics that connect, celebrate, educate, and empower women including career, entrepreneurship, personal branding, and work/life.
HelloMavyn®Founder & CEO, Mavyn
Sep. 2020New York, United StatesHelloMavyn® (hellomavyn.com) helps women launch, build, and grow their businesses by mastering their marketing for business results, like:
• Getting more high-quality leads
• Driving site traffic
• Converting customers
• Raising brand awareness
• Increasing Engagement
• Uncovering ideas and improvements
• Driving profitability
The Vitamin ShoppeSenior Content Designer
Jan. 2014 - Jul. 2015Secaucus, New Jersey, United States• Lead content strategy, development, and editorial planning to reposition the
Vitamin Shoppe® as a lifestyle brand • Launched consumer content hub, Healthy Scoop, with supporting email and
social campaigns, and e-commerce product video pipeline in just 90 days • Managed and oversaw content planning, creation, and production process in
collaboration with business, development, SEO, and social teams to develop
landing pages, interactive tools, emails, and video, as well as print assets • Partnered with business, development, and research teams to identify and act on
research insights while keeping technical, business, and user considerations in mind • UX/UI for large-scale, e-commerce site redesign
Bloomberg LPFreelance Designer
Jan. 2013 - Dec. 2013As part of Bloomberg's Global Advertiser Marketing (GAM)
• Designed advertising and promotion materials, marketing collateral, and e-vites.
• Created pitch decks, templates, and sell sheets for luxury markets.
• Adapted and expanded UI/UX for "BBW Gets You Ahead" campaign for mobile and kiosk.
GraphicDesign.comWriter / News Correspondent & Advisory Board Member
Dec. 2011 - Sep. 2014Greater New York City Area• Reported on graphic design news, trends, and events
• Wrote sponsored advertorial content
• Collaborated with editorial to plan content topics and themes
• Point person for advertiser publicity teams
• Optimized content based on keywords, trends, and engagement
Montefiore Medical CenterFreelance Graphic Designer
Aug. 2011 - Dec. 2011Bronx, NYDepartment of Marketing & Communications
• Print advertising and promotion design
• Corporate publication redesign
• Patient information brochures
• OOH signage and advertising.
Cafemom.comFreelance UI Designer
Jun. 2011 - Aug. 2011New York, N.Y.• iOS and Android App design including wire frames and UX research
• UX Design to evaluate flow and solve for cart abandonment
• Visual design
National Executive Service Corps (NYC)Consultant
Dec. 2010 - Oct. 2014Consulting on collateral and identity redesign, social media strategy, marketing and development strategy.
eScholasticFreelance Designer
Jun. 2008 - Apr. 2011• Visual design and web production for brand properties, product pages, and parent site.
• UX/UI Redesign checkout flow for Printables subscription product.
Jazz at Lincoln CenterFreelance Designer
Apr. 2008 - Jun. 2008Design and production of print advertising and promotion.
• print ads
• posters and signage
• direct mail
• event collateral
The New York Times SyndicateFreelance Designer
Sep. 2007 - Apr. 2008• 360° campaign for ScentNotes including design and art direction
• Graphic design from concept to production
• Project management, vendor sourcing, and RFPs.
Redcats USAFreelance Designer
Sep. 2007 - Oct. 2007Fashion catalog design and production for major brands, including Brylane Home and Woman Within.
NSG DESIGNCreator-in-Chief
Mar. 2007 - Sep. 2020Hudson County, New Jersey, United StatesOne woman creative shop delivering end-to-end design, marketing, and content primarily for startups, media companies, and publishers.
• Advertising & Promotion
• Branding & Identity
• Art Direction
• Visual Design
• UX Research and Design
• Marketing Strategy & Research
• Content Writing & Social Media
• Presentations & Pitch Decks
John Wiley & Sons, Inc.Senior Designer
Mar. 2000 - Aug. 2007Hoboken, New Jersey, United StatesGenerated concept and design for print and web advertising as well as promotions including catalogs, kits, sell sheets, brochures, out-of-home, and point-of-purchase from start to pre-press in a high volume, deadline driven environment.
New York New Media AssociationSpecial Programs Coordinator
Jan. 1998 - Dec. 200055 Broad Street, New York, NYCo-managed the NYNMA Internship Program after interning with them, as well as coordinating other NYNMA programs and events.
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