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Work Background
Right on the LineGrowth Marketing Strategist
Dec. 2024United Kingdom• Built and scaled ABM frameworks for B2B tech and SaaS clients, turning intent data and account signals into targeted, multi-channel plays that generated measurable pipeline growth.
• Lifted campaign performance from 5 % to 32 % open rate and 0.5 % to 10 % + CTR by tightening audience segments, improving data quality, and testing real message variants.
• Owned CRM and data stack, improving lead routing accuracy, match rates, and conversion tracking across Clay, HubSpot, Cognism, and LinkedIn Sales Navigator.
• Designed full-funnel programs across outbound, paid, and nurture to speed up deal velocity and reduce CAC.
• Used AI and automation to connect signals to action, making sure personalisation was real, not just at scale. Implementation through HubSpot, LemList and 6sense
• Built lifecycle journeys that reactivated dormant leads and extended customer value.
• Created reporting that linked marketing activity directly to pipeline and retention trends, helping teams focus on what moved revenue.
• Worked cross-functionally with product and sales to make sure campaigns supported feature launches and commercial priorities.
• Trained and managed collaborators across creative, media, and analytics to maintain consistent output and campaign quality.
• Pitched and executed new growth models
TrialfactsGrowth Marketing Consultant
Jul. 2024 - Dec. 2024AustraliaProject-based contract
Red SeptemberDigital Strategist
Aug. 2023 - Jul. 2024Pretoria, Gauteng, South Africa* Spearheaded the planning and development of integrated and digital marketing strategies to meet client objectives, ensuring a strong strategic approach across accounts.
* Actively collaborated with both agency staff and clients to clarify briefs, ensuring a comprehensive understanding of brand goals, target markets, and competitive landscapes for nuanced strategy development.
* Developed innovative marketing strategies, incorporating creative concepts and data-driven insights, aligned with clients' commercial objectives and the customer journey.
* Managed the strategic approval process and presenting to clients to refine strategies, ensuring alignment with their vision and KPIs.
* Building on knowledge through collaboration with department heads for multi-channel digital marketing strategies, including SEO, SEM, and SMM.
* Deepening my understanding of online marketing channels, tools, and best practices
* Ability to work within tight deadlines and deliver results-oriented strategies.
* Utilize CRM and marketing automation tools to streamline campaign management and improve customer engagement.
* Prepare and present detailed reports on campaign performance and strategic insights to stakeholders.
PR WorxDigital Strategist
Jan. 2023 - Aug. 2023South Africa* Planning, Creating and executing goal orientated Social Media Plans
* Planning, creating and executing strategic Social Media and Search Engine Campaigns
* Developing strategic plans where digital marketing techniques are used in aiding the crisis PR strategy.
* Using SEO tactics to increase positive search results and combat negative publicity
* Liaison with Account Managers, Media and High Profile Clients in creating digital strategies to amplify PR efforts
* Implementing and maintaining technical and on-page SEO
* Planning and Art directing content shoots * Planning, setting up and running live virtual events
The Studio KeysMarketing Manager & Creative Project Manager
Oct. 2019 - May. 2023Pretoria, Gauteng, South Africa* Conceptualising, creating, planning and implementing creative digital marketing campaigns.
* Setting up marketing funnels that are result driven: social media,
* Website, Squeeze pages, Email Marketing, SEO, Google, etc.
* Managing social media accounts and campaigns: Scheduling, community management, content and monitoring.
* Planning and setting up project budget and timelines.
* Setting up and maintaining communication strategies for informing clients and stakeholders.
* Brand management of all physical, digital, and conceptual elements.
* Brand assessment and correcting any deviations that might hurt the brand identity.
* Analysing & reporting on the effectiveness of digital campaigns.
* Creating and implementing Google campaigns.
* Leading a creative & technical team consisting of Content
* Creators, Video Editors, Graphic Designers, UX/UI Designers,
* Web Developers, Software Developers and Outside Suppliers.
* Using Agile theories and Scrum philosophies to conceptualise creative and effective marketing & design solutions.
* Facilitating productive exploration in my creative team to better aid their creative output.
* Make recommendations to clients to increase their ROI.
* Extended research on keyword planning and competitor analysis.
* Overseeing clients’ online presence and identifying areas for improvement.
MONOGRAPH ARCHITECTSMarketing Manager and Designer
Jan. 2019 - Oct. 2019Johannesburg Area, South Africa* Setting up marketing channels for the firm (Social Media, Website, Email marketing, etc) * Managing social media accounts and creating content
* Creating stakeholder presentation documents and reports * Presenting status reports to stakeholders * Preparing and designing any marketing or design content
* Running Social Media Ads
* Running Google campaigns Measuring up and drawing up plans for existing buildings and sites using Revit, AutoCAD
* Rendering 3D visualizations of proposed designs on Revit and 3DsMax
* Modeling 3d designs in Revit and 3DsMax
* Submitting plans to Building counsel and relevant governing departments * Project Managing Building and renovation sites from feasibility to completion
Form InteriorFreelance Draughtsperson and Marketing Assistant
Aug. 2018 - Dec. 2018Johannesburg Area, South Africa* Rendering 3D visualizations of proposed designs on Revit and 3DsMax
* Modeling 3d designs in Revit and 3DsMax
* Prepared client presentations.
* Assisted project manager in managing on-site projects and installations.
* Managing social media accounts and creating content
* Creating stakeholder presentation documents and reports * Presenting status reports to stakeholders * Was promoted to Monograph Architects as the companies shared offices and investors
Form InteriorIntern
Jun. 2018 - Aug. 2018Rosebank, Johannesburg, South Africa
Boogertman + Partners ArchitectsIntern
Jun. 2016 - Jul. 2016Pretoria Area, South AfricaI interned at Boogertman and Partner as part of my degree requirments
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