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Work Background
Truevoice, LLCFounder & CEO
Jul. 2024Salt Lake City, Utah, United States• Empower entrepreneurs to find their true voice and power through holistic practices blending ancient and modern techniques. • Certified in transformational coaching, mindset, identity, NLP, EFT, and Hypnosis to support personal growth. • Located in Salt Lake City, Utah, offering hybrid services for individuals seeking authenticity and boldness.
CognizantSenior Technology Architect
Mar. 2024 - Feb. 2025Salt Lake County, Utah, United StatesCXO SME advisory services for Marketing Analytics, Strategic Planning, CDP Implementation, Identity Resolution, Journey Orchestration, Web Optimization and Personalization. Provided Martech expertise on integrations and best practices. Brought in to advise across new markets and verticals on RFPs.
CapgeminiExecutive Digital Consultant - MarTech & Personalization
Nov. 2019 - Sep. 2023Salt Lake City, Utah, United StatesCXO SME advisory services for MarTech, CDP Implementation, Identity Resolution, Web Optimization, Journey Orchestration, A/B Testing, and Personalization
Atypical DigitalSenior Adobe Target Consultant
Mar. 2019 - Nov. 2019Greater New York City AreaConsulted on Adobe Target and Recommendations implementation, business strategy, best practices and integration with Analytics, DTM/Launch, Audience Manager, and other SaaS solutions.
Smith ConsultingTechnical Consultant/Project Manager
Nov. 2018 - Jan. 2019Dallas/Fort Worth AreaPrimary Responsibilities Consulted on Adobe Target implementation, governance, workflows, best practices and developed training materials to support leadership and adoption of testing culture. Technologies: MS Office (Word. PowerPoint), Adobe InDesign, Adobe Connect Role: Responsible for developing training materials, needs analysis, and leadership development. Collaborated with stakeholders, program manager, business strategist, and marketing manager to translate business requirements and testing methodology into guiding business strategy for personalization of web, mobile, and email marketing.
ABE StudiosProject Manager
Apr. 2018 - Aug. 2018Salt Lake City, UTManage graphic design, web, social media, and marketing projects for multiple clients. Collaborated with cross-functional teams, executives, global business units and stakeholders. Ongoing management to align internal resources with project requests to meet client business goals. Identified best practices.
AdobeTechnical Curriculum Designer
Mar. 2017 - Feb. 2018Lehi, UTCreated highly effective instructor-led and web-based learning solutions by using sound instructional design and adult learning principles resulting in high quality, creativity, and consistency content for Adobe Target and Search&Promote trainings. Technologies: Adobe InDesign, MS SharePoint, JIRA, and cloud-based services Role: Responsible for all aspects of curriculum development for On-site and Virtual training, manage development projects, training requirements analysis, environment, consult with stakeholders, and subject matter experts to design, develop, and translate complex technical content to a global audience at various levels with clarity and accuracy.
AdobeCorporate Technical Trainer
Sep. 2014 - Apr. 2017Provided SaaS client training for Adobe Target, Adobe Analytics, Adobe DTM, and Adobe Audience Manager. Responsible for all aspects of client On-site and Virtual trainings, specializing in delivery of Adobe Target Classic, Target Premium, Recommendations Classic and Premium, and Adobe Campaign Classic v7. Deliver training on test methodologies (A/B tests, Multi-variate tests, and Machine learning), implementation, report analysis, and site optimization. I present in a way that is fun, engaging, and receptive to the varying technical levels and/or needs of each student. I like to include real world examples across multiple industries when time allows. No matter what your professional background/experience when attending one of my classes, you will feel empowered and confident to take action by the end of the training. Technologies: Adobe Creative Suite, Adobe Digital Marketing Suite, HTML5, CSS3, XML, SEO, Google. Adobe Target, Adobe Recommendations, Adobe Launch, Adobe Campaign, Data feeds, API Integrations, MS Office, Bluejeans, HTML5, CSS, Javascript Analytics, Javascript, Wordpress CMS, MySQL, PHP, and jQuery
AdobeTechnical Support Consultant
Sep. 2012 - Sep. 2014Lehi, UTProvided SaaS client support and consulting for Adobe Experience Cloud Solutions. Responsible for all aspects of client interactions from initial request to resolution. Provide insights to product management, engineering, help documentation, and consulting teams to enhance product development and performance. Respond to client tickets, authored training documents, consulted on best practices and implementation of web marketing technologies. Technologies: Adobe Target, Adobe Recommendations, Adobe Analytics, Adobe Launch, Data feeds, MS Office, HTML5, CSS, Javascript
Catalyst Group 212, LLCFounder and Web Developer
Feb. 2012 - Sep. 2017American Fork• In addition to my full-time employment at Adobe, I owned and operated a consulting company. We offered services such as branding, web development, business planning, etc.
Gear Shift TechnologiesWeb Developer / Project Manager
Dec. 2011 - Apr. 2012Pleasant Grove, UTDesigned and created robust company websites with CMS and optimized for search engines. Responsible for all aspects of the website, design, coding, search engine optimization, and delivery. Created marketing collateral including letterhead, brochures, and pricing sheet. Evangelized at local networking events to build client pipeline. Technologies: HTML, PHP, Adobe Photoshop CS4, illustrator CS4, CSS, and jquery
Novus Call CentersWeb Developer / General Manager
Mar. 2011 - Aug. 2011Orem, UT• Designed and created robust company website with CMS and optimized for search engines. • Lead projects from inception to completion. Managed sales team. Managed 12 live virtual receptionists. • Technologies: HTML, PHP, Adobe Photoshop CS4, illustrator CS4, CSS • Role: Responsible for all aspects of the website, design, coding, search engine optimization. • Project oversight and eventual creation of new corporate logo and branding. Launched PPC campaign upon completion of website leading to 4 new customers inside of 2 weeks.
LeadgenixOnline Marketing Consultant
May. 2010 - Jan. 2011Provo, Utah Area• Managed sales team. Lead projects from inception to completion. Promoted networking events through multiple streams. • Proven experience in communications, negotiations, and cross-functional ability at the executive level. Specialties: SEO, SEM, PPC campaigns, Web Design Services, Lead generation
OracleBusiness Development Consultant
Sep. 2006 - Feb. 2008Sandy, UT• Consulting with small to large companies with net revenues from $100 Million to $1 Billion regarding cloud technologies – SaaS (CRM/ERP) – and server infrastructure. • Effectively managed multiple projects and people assigned to the project domestic and international – eastern and western seaboard. • Maintained quarterly goal of $1.4 Million in sales consistently for 12 months. • Managed sales cycles ranging 3-6 months ranging from $10k to $500k/yr
Epic WindowsWeb Developer & COO
May. 1999 - Dec. 2011American Fork, UT• Designed and created robust company website with CMS and optimized for search engines. • Project oversight for sales and marketing campaigns with sales team. Created corporate logo and marketing collateral including business cards, sells invoice, and reports. Managed daily operations. Supervised up to 10 contractors working in 3 cities. • Selected project manager over 20 HOA units cleaning service 3 years in a row
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Creative Systems Consultant | Instructional Designer | Corporate Trainer