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Work Background
The Marketing BungalowCreative Director
Mar. 2015Cronulla, New South Wales, AustraliaOur tailored and holistic approach to each client and project begins with a commitment to understanding your business and brand – your objectives, your vision, and how you define success. Add a pinch of marketing insight, fold in creative solutions, and we have the recipe for success.
Just Cuts™ FranchisingNational Marketing & Brand Projects
Jan. 2010 - Sep. 2017Cronulla, New South Wales, Australia- Project management and implementation of national promotions and campaigns.
- Strategically grow and integrate the digital strategy across owned, paid and earned channels. - Internal corporate communications.
- Brand health and development.
Just Cuts™ FranchisingNational Marketing Manager
Apr. 2009 - Oct. 2009Cronulla, NSWDevelop and oversee implementation of annual Marketing Budget. Project management for all key national promotional campaigns. Management of the Marketing Team.
Estile.comCo-Owner / Marketing Director
Mar. 2009 - Nov. 2013Sydney, AustraliaCo-Owner and Marketing Director of niche online fashion clearance website estile.com. Working closely with up-and-coming and established Australian and International fashion and accessory brands Estile.com became the supplier of choice to support end of line, clearance and excess stock strategy.
- Developed and implemented the strategy for lead generation, customer retention and engagement. - Implement ongoing paid social media campaigns to encourage membership and convert sales.
- Achieved a 50% database increase in 18 months.
- Developed an ongoing Facebook paid campaign that resulted in converting 17% of first time visitors of the website to purchase.
- Generated over $150,000 worth of free PR during a 4 month period across consumer facing and industry digital and print publications.
Zodiac MaritimeCategory Manager - Marine and Pools
Jan. 2006 - Jan. 2008Sydney, AustraliaDevelop and implement Marketing budget for 2 x categories (Pools & Marine). Project manage all above and below the line marketing activities for 2 x categories (Pools & Marine).
Core categories included:
Clark Rubber private label above ground pools
Zodiac (Driclad) above ground pools
Zodiac RIBs and Inflatable Tenders
Avon RIBs and Inflatable Tenders
Bombard RIBs and Inflatable Tenders
Zodiac MaritimeSales & Marketing Manager - Marine Recreation
Apr. 2004 - Dec. 2006Caringbah South, New South Wales, AustraliaDevelop and implement sales and marketing budgets for the Marine Recreation division. Management of the Marine technical and administration team. Key account management of all large dealers/agents.
ZODIAC MARINE AND POOL PTY LIMITEDNational Account Manager - Franchise Groups & Private Label
Mar. 2002 - Apr. 2004Sydney, New South Wales, AustraliaSales Account Management, Business Development, Key Account Plan Implementation and Management, Product Management of Private Label.
Franchise client base served: Clark Rubber, PoolWerx, Swimart
ZODIAC MARINE AND POOL PTY LIMITEDInternal Sales Supervisor
Oct. 2000 - Mar. 2002Day to day management of call centre staff, Sales and Marketing support for customers and external sales staff, Customer Service, Weekly and Monthly Reporting.
Commonwealth Bank of AustraliaCard Operations - Visa Sales Support
Jan. 1998 - Oct. 2000Parramatta NSWVisa Card Sales Support: (consumers and merchants), Merchant sales, Administration and Reporting.
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