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Work Background
CencoraCopywriter: Internal Comms, Change & Executive Communications
Mar. 2023 - Nov. 2024Surrey, England, United KingdomChange and executive leadership communications following Cencora’s (formally AmerisourceBergen) acquisition of Alliance Healthcare. Working with multiple stakeholders and teams to plan, source and deliver key messages to showcase business integration and performance achievements. Included campaigns to promote thought leadership, culture change, DEI, and collaboration initiatives for C-suite teams and senior executives leading multiple business units across Cencora’s $30 billion International Business Group.
Time to Reply (Pty) LtdMedia & Content Lead
Sep. 2013 - Oct. 2019London, United Kingdom and Cape Town, South AfricaMarketing, content, public relations and media initiatives for timetoreply.com, a software-as-a-service (SaaS) enterprise, providing email analytics and performance management that drive enhanced business efficiency, sales performance and customer service through enterprise-wide email measurement.
Write ConceptsSenior Copywriter | Business Writer & Editor | Comms Consultant
Jan. 2003London, United KingdomA full complement of creative copywriting, across business and marketing communications, built on: • Better results for clients from marketing communications, media and content campaigns that improve brand perceptions and produce more leads, sales and conversions.
• Expertise developed from more than 400 projects, ranging from startups to SMEs, global brands and dozens of B2B and professional services clients.
• An approach that combines careful attention to clients’ requirements and goals and thorough research, before planning and crafting copy that meets, and often exceeds, project goals.
• Specialist experience in B2B, Internet, technology, industrial, finance and investment, with expertise in simplifying complex ideas, products and services.
• Having written and edited across business, including books on technology, investment, brand communications, digital marketing, leadership, innovation, finance and personal growth. Selected work samples and case studies: http://www.write-concepts.com/portfolio/ Selected references and testimonials: http://www.write-concepts.com/testimonials-2/ #copywriter #b2b #marketing
Cogent Business SystemsOwner
Jan. 1999 - Dec. 2003London, United KingdomI founded Cogent Business Systems to facilitate and broker technology, trade, business finance and M&A transactions across multiple verticals and markets. • A Certified IBM Business Partner and e-Business Consultant, securing multiple successful deals in the emerging e-business space, including the concept and eventual implementation of the world’s most powerful web-serving platform (a record still held by IBM).
• Various accomplishments supporting all stages of transactions with early Internet and tech projects; also advising on, developing and writing associated business plans and investment proposals.
GSA LtdBusiness Development - Networking
Jan. 1997 - Dec. 1999London, United KingdomLeading sales of client-server and midrange systems, networking solutions and associated offerings to banks and other financial services organisations in the City of London.
GA AssociatesICT Specialist (M&A / Equity Finance)
Jan. 1995 - Dec. 1997London, United KingdomBoutique corporate finance and M&A consultant / intermediary based in central London, specialising in ICT and emerging Internet and technology projects.
FreelanceConsultant - Computer Service and Support
Jan. 1994 - Dec. 1995London, United KingdomProvided support and advice to VARs and Apple-centric businesses on developing their service and support offerings.
World TravelSabbatical
Jan. 1993 - Dec. 1994One Lap of the WorldAfter selling my half of Logo Systems, I took time out to visit those places in the world that made me curious. I travelled the US, coast to coast, spent a few months in New Zealand and south-east Asia and had a ball.
Logo SystemsPartner
Jan. 1991 - Dec. 1993London, United KingdomCo-founded and managed a prominent Apple service and support provider in central London. Sold my half to travel the world, be creative and learn more about business.
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