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Work Background
Prismora GrowthPrincipal Owner
Mar. 2025United StatesConsulting on brand and product development, marketing communications, leadership, team building, community engagement and program development.
Unicity InternationalChief Experience Officer (CXO)
Sep. 2020 - Mar. 2025Provo, Utah Area• Create compelling marketing strategies including paid social, SEO and cross channel campaigns to drive successful product launches and manage product lifecycle
• Initiated digital transformation to modernize the company’s approach to technology resulting in increased sales, better customer experience, and improved retention
• Refined and refreshed brand to modernize and improve appeal to new customer demographics including broad application to visual identity and packaging
• Implemented policies and process to efficiently govern product development and marketing processes across interdepartmental, multi-national teams
• Established quarterly review and planning process to effectively collaborate with international partners across 50+ countries
• Successfully integrated 6 departments with ~70 reports in creative, marketing, product strategy, digital product, research and development, quality control, and regulatory affairs with focus on developing and launching products that enhance partner experience and drive go-to-market success and customer retention
Unicity InternationalVice President, Product Strategy
Aug. 2018 - Sep. 2020
JamberryCMO
Oct. 2017 - Jun. 2018• Lead 20+ staff in creative, product development, and marketing to develop and launch products
• Led brand refresh to expand appeal to new demographics and enter into new product categories
• Led product and marketing strategy for new product categories and sub-brands
• Created and delivered product and sales training for field and employee education
• Assisted in strategic development across departments to enhance capability and infrastructure for supply, quality and technical capabilities to introduce and promote new product types
• Enhanced digital tools for sales field, enabling consultants to create high quality brand genuine custom content for product and self promotion
• Developed and managed relationships with strategic partners allowing the company to scale content creation up as needed and to augment talent pool
• Led efforts to create both print and digital catalogs and adopt a digital lookbook strategy
• Increased focus on social media strategy including paid acquisition campaigns and influencer marketing
JamberryV.P. of Marketing
Mar. 2017 - Oct. 2017American Fork, UT
Nu Skin EnterprisesHead Global Digital Marketing, Content and Brand Strategy
Mar. 2014 - Mar. 2017• Manage a team of digital marketing specialists including content marketing, web, mobile, email design, and digital asset experts along with external agency relationships.
• Omni-channel marketing communications and brand development strategy focused on delivering effective marketing strategies across digital channels. • Create content strategy for 54 countries for 3+billion publicly traded company including integrated plans for: -websites -video, short and long form -digital content for interactive experiences, web, social, or other networking platforms
-internal and external presentations
• Develop and promote adoption of SOPs, governance models, and agile methodology and workflows to achieve organizational effectiveness in these areas: -key marketing campaigns across multiple channels -interdepartmental business initiatives and key projects -digital asset life-cycle management -digital asset management
• Utilize analytics and data driven approach to promote engagement across audience segments.
MODERECategory Manager / Brand and Product Management and Public Relations
Jun. 2010 - Jan. 2014• Developed and delivered global brand and product marketing strategies to be executed across multiple platforms.
• Managed several high performing brands and products and the entirety of the health and wellness/nutritional portfolio with annual sales globally of over 200 million. • Responsible for new product development from concept to launch including functional foods, weight management, sports nutrition and general and targeted health supplements
• Designed and implemented a market research program including qualitative and quantitative standard operating procedures to assist the organization in making product decisions, assessing product performance and gauging market opinion on products, services and tools.
• Coordinated implementation, execution and maintenance of market research across sales, marketing, translation and IT departments, analyzed data and preparing and presenting results.
• Created and initiated public relations programs which included social media strategy, product launch support and determining budget allocation to create highest possible ROI through strategic philanthropy, coordinated in-kind donations and wrote and distributed press releases and facilitated media contact to build positive recognition globally
HBH Pet ProductsDirector of Marketing, Private Label, New Product Development
Aug. 2008 - Dec. 2009Marketing: • Successfully developed multi-media launch plans with limited budget for new products placed in mass retail chains including WalMart.
• Conceptualized entirely new website and built Internet presence from scratch using social media, press releases, innovative contests and editorial tools. • Wrote copy for ads and created concepts for print ads and online banner ads, responsible for creating marketing budget and managing online reputation. • Managed graphics and internet staff, and created a system of goal setting for higher productivity. • Organized and assisted in development of focus groups for gathering market data for use in marketing and new product development. • Attended trade shows and organized booth appearance, determined shows that would produce most ROI for consumer or industry shows. • Successfully managed new product launches and created go to market plans for products in the works. • Served on the company’s internal board of directors and functioned as an advisor for key decisions.
Private Label/New Product Development: • Created policy and guidelines for new customers, was primary contact for developing new customer relationships and selling private label program and products, attended and managed new product meetings and managed projects using various software applications, drove team cooperation to meet deadlines and organized tasks across departments. Successfully acquired new accounts, including a 600+ store grocery chain on the east coast.
Key Accounts: • Handled day to day issues for largest client (60% of company business), built relationship with replenishment analyst, handled escalated concerns by arranging personal visits to corporate headquarters, successfully negotiated price increases, managed bids for new products and acted as a liaison during company audits.
Showplace HomesMarketing Manager
Aug. 2002 - Jun. 2005• Assisted in taking independent solo broker to owning and managing two large successful real estate offices by generating business creating marketing pieces including e-newsletter, email campaigns and direct mail campaigns, creating new company branding materials, creating client reports, preparing luncheon events.
• Responsible for maintaining legal records, inventory, updating computer systems and finding more cost effective business methods.
Sundance ResortCatering Sales Manager
Nov. 2000 - Jul. 2002• Handled sales for corporate and social events, sales calls to past and potential clients, contract negotiation and designing literature and writing copy for sales distribution.
• Creative event planning, management of in-house events.
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