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Work Background
Meraki AudioCo-Chief Executive Officer
Jan. 2024Richland, Washington, United StatesStarting in 2024, Andrew and I rebranded his audio company, formerly Andrew Productions, to Meraki Audio. I have since joined him, taking on the Marketing, Administration, and Accounting efforts.
Holcombe MixersMarketing Manager
Oct. 2022 - Nov. 2023-Crafted and executed a strategic marketing plan aligned with business goals, enhancing brand visibility, lead generation, and revenue.
-Managed marketing budget and resources efficiently in partnership with Sage Marketing Group.
-Drove digital marketing efforts, including SEO, paid ads, and social media, boosting online presence and engagement.
-Led content creation across blogs, newsletters, videos, and website, positioning the company as an industry leader.
-Collaborated with sales to align marketing and sales strategies for optimal impact.
-Utilized data analysis to track and adapt marketing strategies, meeting market needs and KPIs.
-Stayed updated on industry trends, using insights to refine marketing approaches.
-Assisted the CEO in annual marketing budget planning, balancing costs with objectives.
-Enhanced tradeshow participation, implementing strategies for increased industry interaction and lead generation.
-Operated independently in a remote, startup environment, leading cross-functional teams. Achievements:
-Identified target audience and key messages, establishing comprehensive marketing channels.
-Developed a tradeshow growth strategy, expanding reach to volumetric mixer customers.
-Set brand guidelines and a social media optimization strategy, utilizing tools like repurpose.io for content distribution.
-Initiated an educational YouTube campaign and content marketing, significantly boosting SEO and brand authority.
-Managed email marketing in Ontraport CRM, including automated journeys and targeted campaigns like “We have parts.”
-Established a systematic marketing approach, including social media strategy, content schedules, and task calendars.
LIBERTY CHRISTIAN SCHOOL OF THE TRI-CITIESDevelopment & Marketing Coordinator
Feb. 2019 - Dec. 2021Richland/Kennewick/Pasco, Washington Area* Managed donor relations database, ensuring accurate entry and verification of donations, and maintained up-to-date donor information. * Orchestrated development mailings, leveraging graphic design skills to create compelling communications, and efficiently organized mailing databases and volunteer coordination. * Led the execution of school development events, including budget management, vendor coordination, sponsorship acquisition, and event advertising within budget constraints. * Developed and implemented advertising and marketing strategies across print, digital, and social media platforms to enhance school visibility and promote enrollment. * Oversaw Room Mom and PTF Coordinators, providing support and communication to bolster volunteer engagement within the school community. * Assumed additional responsibilities including front office coverage, inventory management of office and teacher supplies, and assisting the Superintendent with administrative duties. Achievements: * Drove a 40% increase in annual donation income for two consecutive years through effective donation campaigns and resonant messaging aligned with the organization's mission. * Successfully executed the school's first virtual fundraising event, attracting over 500 attendees and surpassing fundraising goals. * Implemented lead generation campaigns that resulted in a significant increase in student enrollment, growing from 365 to 535 students in two years. * Crafted and unified the brand and messaging across all communication channels, enhancing the school's overall brand coherence and impact.
Avenue5 ResidentialProperty Manager
Jun. 2016 - Jan. 2019* Demonstrated exceptional career growth, advancing from an entry-level leasing consultant to property manager within two years, a testament to outstanding leadership and marketing abilities. * Instrumental in driving the property's success, implementing innovative marketing and communication strategies that significantly enhanced client satisfaction and property performance. * Managed day-to-day operations of the multi-million dollar property, ensuring efficient resource allocation, high client satisfaction, and adherence to company standards. * Oversaw the full resident lifecycle activities, including lease administration, rent collection, and delinquency management, contributing to a positive resident experience. * Executed strategic marketing plans to attract and retain residents, aligning with the property's objectives and enhancing its market presence. * Played a key role in team management, including recruiting, interviewing, and providing corrective feedback, fostering a productive and motivated work environment. * Acted as a liaison between residents, corporate office, and clients, effectively managing complaints and issues, and ensuring compliance with landlord rules and regulations. * Maintained professional and technical knowledge through continuous learning, contributing to the property's operational excellence and risk management initiatives. * Coordinated site natural disaster and emergency evacuation plans, prioritizing safety and preparedness. * Managed property and associate safety records, property loss claims, and implemented risk management strategies.
PipsqueaksSocial media and marketing
Sep. 2015 - Jun. 2016* Pioneered the launch of the company's website on Shopify, laying the foundation for a robust online presence and e-commerce capability. * Innovatively initiated and managed the brand's ambassador program, a forward-thinking strategy that significantly enhanced brand reach and engagement. * Spearheaded the growth of the company's Instagram presence, tripling the follower count from 700 to 3,000 in just three months through strategic content marketing and community engagement. * Developed and executed comprehensive digital marketing strategies, contributing to increased brand visibility and customer engagement. * Demonstrated strong problem-solving skills and effective communication in campaign planning and execution, ensuring alignment with the brand's marketing objectives.
Multnomah UniversityLibrary Receptionist
Jul. 2014 - Jun. 2015
Multnomah UniversitySeminary Receptionist
Mar. 2011 - Jun. 2015
Macy'sBridal Registry
Jun. 2010 - Apr. 2011
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