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Work Background
Who Gives A CrapInfluencer & Affiliate Strategist
Feb. 2025United Kingdom• Lead strategic influencer and affiliate partnerships, negotiating contracts to maximise revenue and performance impact.
• Developed and optimised a performance-based influencer program aligned with affiliate sales objectives.
• Manage partnerships with key influencers and affiliates to drive customer acquisition and increase brand reach.
• Leverage data insights to refine marketing spend and increase conversion rates.
• Work closely with digital marketing and paid media teams to integrate affiliate strategies into broader acquisition efforts.
• Proficiency working with and using CreatorIQ, Aspire, Awin and Impact. Key Achievement: • Secured high-profile influencer collaborations, including celebrity partnerships, significantly increasing customer acquisition.
Who Gives A CrapGlobal Growth Coordinator
Aug. 2023United Kingdom• Led data-driven marketing strategies and acquisition campaigns, optimising digital engagement.
• Developed high-performing video content briefs for social media, TV, and digital ads.
• Managed influencer partnerships, ensuring alignment with marketing goals.
• Established foundational tracking systems for influencer performance and ROI measurement.
• Worked across AU, US UK & EU. Key Achievements: • Scaled influencer marketing as a core acquisition channel, significantly improving efficiency.
Refined budget allocation strategies, leading to higher ROI on marketing spend.
PLATINUM FILMS LTDMarketing Assistant
Oct. 2022 - Aug. 2023• Managed social media campaigns and influencer partnerships to promote films.
• Conducted market research and competitive analysis to refine marketing strategies.
• Developed and executed digital marketing initiatives, increasing audience engagement.
• Presented reports to stakeholders and communicated findings at board meetings. Key Achievement: • Strengthened industry influencer relationships, driving brand awareness and audience reach.
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