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Work Background
Influencer & Affiliate Strategist
Who Gives A CrapInfluencer & Affiliate Strategist
Mar. 2025United Kingdom• Lead strategic influencer and affiliate partnerships, negotiating contracts to maximise revenue and performance impact. • Developed and optimised a performance-based influencer program aligned with affiliate sales objectives. • Manage partnerships with key influencers and affiliates to drive customer acquisition and increase brand reach. • Leverage data insights to refine marketing spend and increase conversion rates. • Work closely with digital marketing and paid media teams to integrate affiliate strategies into broader acquisition efforts. • Proficiency working with and using CreatorIQ, Aspire, Awin and Impact. Key Achievement: • Secured high-profile influencer collaborations, including celebrity partnerships, significantly increasing customer acquisition.
Global Growth Coordinator
Who Gives A CrapGlobal Growth Coordinator
Aug. 2023United Kingdom• Led data-driven marketing strategies and acquisition campaigns, optimising digital engagement. • Developed high-performing video content briefs for social media, TV, and digital ads. • Managed influencer partnerships, ensuring alignment with marketing goals. • Established foundational tracking systems for influencer performance and ROI measurement. • Worked across AU, US UK & EU. Key Achievements: • Scaled influencer marketing as a core acquisition channel, significantly improving efficiency. Refined budget allocation strategies, leading to higher ROI on marketing spend.
Marketing Assistant
PLATINUM FILMS LTDMarketing Assistant
Oct. 2022 - Aug. 2023• Managed social media campaigns and influencer partnerships to promote films. • Conducted market research and competitive analysis to refine marketing strategies. • Developed and executed digital marketing initiatives, increasing audience engagement. • Presented reports to stakeholders and communicated findings at board meetings. Key Achievement: • Strengthened industry influencer relationships, driving brand awareness and audience reach.

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Influencer & Affiliate Marketing Manager Role
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