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Work Background
WELREXChief Marketing Officer
Apr. 2025London Area, United KingdomI have joined WELREX on a part time basis to support further development of their brand and in market growth opportunity.
Cathcart Consulting LtdInterim Chief Growth Officer
Mar. 2024London Area, United KingdomCathcart Consulting Ltd was established as a vehicle to deliver interim assignments. Focused on Business Growth and Digital Transformation. Recent engagements include: WELREX - Provision of digital marketing and branding advisory support services. Hampden Agencies Limited - appointed as Interim Digital Consultant through their partner Dean & Donaldson. Dean & Donaldson - appointed as an expert practitioner to support the delivery of client win needs.
Hampden Agencies LimitedInterim Digital Consultant
Mar. 2024 - Mar. 2025City Of London, England, United KingdomContracted via Dean & Donaldson on an interim basis in the capacity of Chief Digital Growth Officer. I designed and implemented their first digital marketing growth strategy, achieving a 130% growth in LinkedIn presence and a 30% increase in target audience engagement.
Dean & DonaldsonInterim Digital Transformation & Growth Expert
Mar. 2024Greater London, England, United KingdomSelected as one of their panel of expert practitioners to support delivery within their client engagements. It was through Dean & Donaldson I was introduced into Hampden Agencies Limited.
Supporting Education GroupChief Growth Officer
May. 2021 - Dec. 2022London, England, United KingdomSupporting Education Group (S.E.G.) is a private equity backed education group that offers B2B solutions to local authorities, schools and multi-academy trusts. I was brought into the business to design and build, at scale, their first B2C private tuition offering. Sitting on the Exec. board in capacity of Managing Director of Private Tuition, I had overall accountability for S.E.G. 's private tuition business, was tasked with designing the private tuition product offering, its 5-year financial plan, the go-to-market marketing strategy and hiring and leading the team to build a highly profitable business over 4 years.
Click Digital MarketingChief Operating Officer (Contract)
Jun. 2020 - Oct. 2020London, England, United KingdomPutting people first, I designed and built a fast paced and dynamic start-up digital marketing company, investing in the growth of digital marketing, digital training and influencer management across 13 African countries. After agreeing £1.5M in funding, I was responsible for designing the working business model, hiring the senior leadership team, developing the products and developing partnerships that would allow Click to bring a unique spectrum of digital marketing, training and influencer management to multiple African countries.
GoogleSenior Manager, Insurance & Finance
Mar. 2017 - Dec. 2019London, United KingdomResponsible for $hundreds-millions p/a of x-product marketing revenue from some of Google’s largest EMEA clients; a sales and marketing leadership role focused on delivering high impact growth strategies, digital transformation and driving clients business profit across multiple geographies. A consultancy-based role, I was responsible for working with Google’s large European customers to develop and deliver transformational digital growth strategies using Google’s full product set. Working with each client's c-suite to understand their mid to long term business goals, I built a x-functional team within Google to achieve high-impact goals across client’s data utilisation, team set-up, cloud infrastructure and digital advertising.
GoogleSenior Industry Manager, Insurance
Oct. 2011 - Mar. 2017London, United KingdomHeadhunted by Google to manage ~$tens-millions p/a of x-product marketing revenue focused on world-class servicing of 30+ of Google's largest UK clients by delivering best practice digital integration, marketing and training.
BigmouthmediaGroup Account Director
Jan. 2011 - Oct. 2011The Group Account Director role within bigmouthmedia is the elite position within the account management teams. I have responsibility for multi level management of a portfolio of blue chip clients that work with bigmouthmedia across a range of digital services and often geographic regions.
BigmouthmediaSenior Strategist - Finance
Jan. 2007 - Jan. 2011A wide ranging role, reporting to the MD, as a part of the Bigmouthmedia senior team. I was tasked with top-level client management on all finance related clients (numbering 50+ clients). This included acting as a brand ambassador for the bigmouthmedia brand, defining the overall digital strategy for each client, campaign project management and overall responsibility of managing the P + L for the vertical.
Tesco personal Finance (RBSG)Internet Marketing Manager
Jan. 2004 - Jan. 2007Edinburgh, Scotland, United KingdomResponsible for developing and managing TPF’s digital marketing (SEO + PPC) programmes, totalling £11M p/a spend, focusing on acquisition and retention strategies. Responsibilities:
- Develop digital activity to be “best of breed” across RBS Group and Tesco.com. Increasing traffic whilst maintaining cost effective acquisition.
- Develop and manage a £2M+ cross-product affiliate program, focused on driving a high volume of sales at a cost effective CPA.
- Lead, manage and mentor a team of 3 high calibre digital marketers.
- Manageme high-end London agencies: marketing, creative and technical. Achievements:
Delivered an increase of 26% (avg) in affiliate sales YoY.
Delivered an increase of 19% (avg) in cumulative LTV for online marketing activity YoY.
Contributed towards an increased online sales volume to 49% of total sales, 13% (avg) increase YoY.
Tesco personal Finance (RBSG)Website Manager
Jan. 1998 - Jan. 2004Working with TPF and RBSG IT departments, my role was equally focused on all digital marketing initiatives as well as the development of TPFs back-end / front-end systems that drove TPFs digital offerings. This included, but was not limited too; - Leading the team that designed and launched TPFs entry into the insurance aggregator market through Tesco Compare.
- Implementation of internal content management system (CMS) allowing individual product marketing teams to change / update product content and offerings in real time.
- Setting up and leading TPFs innovation council with an aim to constantly keep TPFs ecommerce offering ahead of the game.
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