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Work Background
LUCKY ROMEROBRAND AND EVENT MARKETING EXECUTIVE
Jan. 2015Richard Haxton’s Transformational Skin Solutions of Los Altos- Celebrity Wellness Practitioner, Medical Esthetician & Non-Evasive Rejuvenation Master - Handled yearly calendar of events, logistics for exclusive client list expansion - Launched a Grand Re-Opening and Developed Product Release for Haxton’s Advanced Age Reducing Cosmeceuticals
- Developed email, digital and social media campaigns and integrations with client lists, including graphic design.
- PR/ Media Contact: International exposure (i.e., ABC, CBS, FOX, Telemundo, and Ask.com)
- Restructured company website and incorporated SEO strategies for Google Analytics
- Developed new market strategies and business through representation at skin and beauty trade shows/expos. OM Audio-Proprietary Audio Headphones
- Produced OM Audio’s engagement with the 10th Annual George Lopez Golf Tournament gifting suite, including logistical management, celebrity wrangling, and securing of major press.
- Facilitated partnership opportunities with product distribution platforms in retail, direct responses and media influencers. PRIDE Wireless –allows network users to give back to LGBTQ charitable causes.
- Developed Marketing Strategy and Social Media Campaigns to launch Nationwide.
- Handled logistics for event activation in several national PRIDE events.
- Sourced LGBTQ media, non-profit, and digital partners - Created strategic campaign opportunities in social media and emerging tech.
- Provided introductions to key financial investors. 2220 Records – Record Label under Universal Music Publishing
- Assisted in opening the Chinese Market for funding and media placement.
HollywoodJobBoard.comConsultant
Aug. 2014 - May. 2015HollywoodJobBoard.com was started in order to provide a platform for production companies to post open positions for below-the-line talent. KEY ACCOMPLISHMENTS:
* Sourced and developed relationships with over 150 Human Resources and Talent Acquisition heads for major movie studios, networks, record labels, publications, social media agencies, advertising and creative agencies and entertainment/estate management staffing.
TALENTHOUSEDirector of Communication and Talenthouse Ambassador
Jan. 2013 - Dec. 2013Hollywood, CAKEY ACCOMPLISHMENTS:
* Managed logistics and media outreach for new site launch for 160+ members of the press in LA, NYC, SF
* Facilitated/secured major entertainment, financial and advertising industry media coverage ABOUT TALENTHOUSE
Talenthouse is the world’s platform for creative collaboration, connecting aspiring talent, established artists and brand advertisers. Artists always retain ownership of their own work using Talenthouse as a platform to collaborate, grow their audience and monetize their work. Brands choose Talenthouse to engage in a dialogue with consumers in an entertaining, relevant and credible context. Celebrated icons and global brands like Nokia, Playstation, Oracle, Universal Music, bing, 20th Century Fox, adidas, Nikon, Warner Music, Microsoft, HP, Justin Timberlake, Rihanna, U2, Lady Gaga, deadmau5, Dolce & Gabbana, Paul McCartney, Tom Ford, Stan Lee, Eric Clapton and Linkin Park are among many who have turned to Talenthouse to build brand visibility and awareness across and beyond the social web. Talenthouse is where artists and brands engage to build an authentic community that rewards creativity and unlocks the value of collaboration.
Ortsbo and Yappn (Intertainment Media) (Client of Simmons/Abramson)Logistics and Celebrity Liaison/Executive Assistant
Jan. 2011 - Mar. 2015InternationalKEY ACCOMPLISHMENTS:
* Co-produced and assisted with over 24 large scale LIVE & GLOBAL webcasts that each reached over 600,000 viewers minimum in over 125 countries * Created and managed social media promotional campaigns for the LIVE & GLOBALS events with KISS, INDYCAR, BAFTA Awards, SUNDANCE and for multiple sports, film, music and TV celebrities ABOUT ORTSBO
ORTSBO IS INSTANT & GLOBAL TRANSLATION AND INTERACTION. Eliminate customer language barriers with our 53 language real-time translation technology. Now with over 100 million unique users in over 170 countries and territories, Ortsbo (www.ortsbo.com) enables real-time conversational translation for more than 50 languages. Ortsbo's flagship product for social media supports global communications with instant translation capability and real-time, multi-lingual social media chat. Ortsbo's technologies support major social platforms including MSN, Google, Facebook, Twitter and Yahoo!, as well as all major desktop and mobile operating systems, browsers and devices. Ortsbo, based in Toronto and with offices in Los Angeles and New York, is a subsidiary of Interntainment Media (www.intertainmentmedia.com).
COOL SPRINGS LIFE (Partner with Simmons/Abramson)Marketing Executive
Oct. 2009 - May. 2015USA and UKKEY ACCOMPLISHMENTS:
* Created and managed the KISS/ Cool Springs Tour for over 50 concerts
* Event Producer to over 30 major events across the USA (HNW luncheons and dinners)
* Secured high level placements in the media ABOUT COOL SPRINGS LIFE
Cool Springs LIfe offers financial strategies for high-net worth individuals and small business owners alike when it comes to retirement, employee retention, death benefits, estate liquidity, business succession, buy/sell arrangements, philanthropy and more. The proprietary methods we use mitigate risk for tax-free products.
Franks Energy Drink (Client to Simmons/Abramson)Marketing Associate/ Director of Logistics
Mar. 2007 - Jan. 2009Frank's Energy Drink was the brainchild of Frank Stronach, CEO of Magna Corp. known for its lederhosen-clad Energy Girls and its promise to "keep you yodeling all night long." KEY ACCOMPLISHMENTS:
* Assisted in brokering a deal between Franks Energy Drink, 7-Eleven and IndyCar * Handled Frank’s Energy Drink launch throughout Canada & San Diego test Market for placement in 7-Eleven’s nationwide
* Created Gene Simmons media tour/appearance schedule and co-planned Frank’s Energy Drink launch party
INDYCAR (Client to Simmons/Abramson)Celebrity Personal Assistant/Executive Assistant
Mar. 2004 - Jan. 2017InternationalKEY ACCOMPLISHMENTS:
* Assisted the launch of the INDYCAR "I AM INDY CAMPAIGN" in over 17 major markets
* Official Assistant and Handler to Gene Simmons and Richard Abramson at every racing event and meeting
* Secured high level meetings with C-suite executives, sponsors, celebrities and media ABOUT INDYCAR
INDYCAR RACING SERIES is home to the legendary INDIANAPOLIS 500 and well over 15 international races. It has been the home to many beloved drivers including DANICA PATRICK, HELIO CASTRONEVES, TONY KANAAN, DARIO FRANCHITTI and the late DAN WHELDON.
INDYCAR (Client to Simmons/Abramson)Chief Assistant and Marketing Executive
Jan. 2004 - Jan. 2016INTERNATIONAL* Direct Liaison to Gene Simmons
* Direct Liaison to Richard Abramson
* Management of personal/administrative needs
* Responsible for business development, event logistics, relationship management and developing marketing/branding strategies and campaigns
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