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Work Background
Autentico Architectural & Engineering Lighting DesignExperience Design
Oct. 2023Barcelona, Cataluña, EspañaAutentico is an independent international studio specialized in the design and execution of architectural lighting projects. Combining the architect's technique, the designer's aesthetics and the manufacturer's know-how, it develops personalized solutions so that each small, medium or large project is unique and original.
VIU - Universidad Internacional de ValenciaProfesor invitado
Jan. 2023Valencia/València, Comunidad Valenciana / Comunitat Valenciana, España
Universitat de BarcelonaProfesor invitado
Oct. 2022Barcelona, Cataluña, España
redoitBusiness & Brand consultant, CMOx
Oct. 2022 - Sep. 2024Donostia-San Sebastián, País Vasco / Euskadi, España- Creación y evolución del modelo de negocio junto al dueño y presidente del grupo.
- Creación de la marca: naming, ADN y propósito, Brand Universe.
- Planteamiento estratégico de marketing.
- Colaboración con miembros del grupo para desarrollo de pitch comercial, producto digital, story brand y otros.
CoopernicodeCo-Founder, CEO & CINO
Jul. 2022We create amazing digital products for enterpreneurs and companies. We code today for a great tomorrow.
We create digital products that help companies modernize technology, optimize user experiences
and innovate across the entire product lifecycle.
KENDU | In-Store Visual SolutionsStrategic Advisor
Sep. 2021San SebastiánExecution of marketing strategy based on sales plan and company goals.
Execution and management of advertising and digital marketing campaigns for the presentation and sale of products and services.
Coordination with marketing and research team.
Coordination with sales team for strategy and campaign tracking.
Structuring messages and channels.
Specific advice on the development of platforms and/or software.
Reporting to management and corporate, as well as proposing actions and campaigns based on goals.
IEBS Business SchoolProfesor
Sep. 2021 - Sep. 2023
Founder InstituteMentor
Jan. 2021 - Sep. 2024Helping others to achieve their dreams and giving a hand on the corporate, branding, design, product development and strategic issues that used to arise on that.
StrabeChief Marketing & Innovation Officer
Aug. 2020Barcelona, Catalonia, Spain- Creation and execution of marketing strategy.
- Digital product evolution
- Investment strategy and deck support to the CEO
beonshop Founder, CEO & Chief Innovation Officer
Oct. 2019 - Jul. 2022Barcelona Area, SpainAfter years of creating tailor-made online stores for all types of customers, of living their needs and successes, of understanding that the store is important but its promotion is vital, we set out to create the ultimate platform that will help small and large to sell. Beonshop is a SaaS for online sales that does not require any programming knowledge, it unifies the advantages of open source platforms with the advisory and online development services of a digital agency. All this is accompanied by a unique design and technology in the e-commerce market.
Foc de viOwner & Manager
Nov. 2018 - Feb. 2020Vilanova i la Geltrù, Cataluña, EspañaLocated in front of the port of Vilanova i la Geltrú, FOCDEVI is a casual restaurant where the product, the coal and especially the wine, are the protagonists. Traveling through our wine references, discovering them and experimenting with our dishes, is part of the nature of our restaurant.
The Cooking MonkeysCo-Founder & CEO
Sep. 2017 - Mar. 2020Barcelona Area, SpainThe Cooking Monkeys is a project carried out by two lovers of good cooking. As professionals related to the sector, we understand their dynamics, from the kitchen to the pass or the recruitment and customer loyalty. That's why we know how to help our clients create successful strategies for their stores. In The Cooking Monkeys we do not intend to change your business if it is not necessary, we seek to help you with what you know how to do and improve those aspects that allow you to continue evolving without losing your essence.
DesarroyaFounder, CEO
Jan. 2015 - Dec. 2018Barcelona Area, SpainDesarroya es un proyecto que nace para dar respuesta a los emprendedores de todo el mundo. Buscamos ayudarles a hacer realidad su idea, a materializarla mediante el uso y aplicación de diferentes servicios de comunicación. Siempre con identty como paraguas para el desarrollo de trabajo creativo, gráfico y estratégico.
identtyFounder, CEO & Innovation ECD
Feb. 2014Barcelona & MadridDirecting, managing and developing different offices including new business work, market research and agency focus. Responsible for managing the innovation process within an organization. Managing teams and resources for the execution of campaigns, specific actions and events. Creative direction, on/offline art direction, creating and reviewing concepts, strategic focus of campaigns and works completed in the different offices: Barcelona, Madrid.
Design and planning of on/offline strategy for clients, reviewing and establishing content for social media. Developing new agency products and services for execution and sales. Searching for potential partners, collaborators and future team members. Strategic and creative consulting for partners in regards to branding, marketing strategy, retail, design and on/offline communication.
ToylifeCreative Director
Sep. 2011 - May. 2012Barcelona y alrededores, EspañaToylife is a multidisciplinary creative studio, people who enjoy their job and face each new project with passion. In Toylife we value quality over quantity, as we recognize quality work is enduring. We believe in the differential value of creativity above all.We have faith in the creative capacity of everything around us, in the importance of communicating good ideas, moving people inside and it is our objective to try and break commercial barriersin order to present different projects, not only more efficient, but with a personal style.
Indesign GroupConcept Designer / Marketing & Co. Director
Jan. 2011 - Dec. 2014Barcelona Area, SpainCreation of business, retail and brand concepts and support to the creative-art department for the creation and application of visual identity. Creation of concepts, business strategies and spaces for clients who request them based on: an analysis of the client's current situation and market, the competition, current trends and other references that focus the project. Responsible for the creation of all concepts of store, space, business that develops indesign for different customers around the world. Always giving a differential point with respect to the competition. Structuring of the business idea, strategy to follow for its development, style of design of the space, selection of materials, sales formats, supports, communication and other elements that intervene and facilitate the development of the work of other departments such as design. Strategic planning and execution of marketing actions as well as their promotion and communication for the group's clients. Analysis and development of branding strategies for retail projects following its application on spaces and communications. Direction and management of the group's communication, coordination of the graphic design and communication department for the development of the corporate identity and its messages.
IdeatikCreative Director - Strategic
Dec. 2009 - Dec. 2010Barcelona Area, Spain• Comunication strategies on/off-linet
• Press
• Event
• Branding
• Graphic/Web design
• New business line development
Hache MarketingCreative
Apr. 2008 - Dec. 2009Madrid Area, SpainEn hache trabajé como creativo y director de arte freelance llevando proyectos desde Barcelona, en su mayoría proyectos de marketing directo, relacional e imagen corporativa. Algunos de los clientes para los que trabajé fueron: La OCU, Movistar, Mercedes, Vesa Direct, Labstroe Y&R, Comunidad de Madrid...
Clinicas VerdiMarketing Director
May. 2004 - Apr. 2008Barcelona Area, SpainCreación del departamento de marketing y comunicación (no existente hasta entonces).
Responsable del control y planificación de la comunicación del grupo formado por 2 clínicas dentales en 2004 y 2008 llegaron hasta 5 clínicas, 3 propias y 2 franquicias. En mi paso por Clínicas Verdi se llevó a cabo el cambio de identidad corporativa del grupo, la creación de un sistema de franquiciado, renovación de estrategia y enfoque de comunicación para los años venideros. Debido a la rápida evolución y crecimiento del grupo de clínicas se creó además un conjunto de normas de comunicación internas que mejoraban la relación entre: clínica-equipo y equipo-paciente. Finalmente se evolucionó el programa de fidelización ampliando la oferta y aumentando el número de pacientes que formaron parte de él.
Seguros Catalana OccidenteComercial
Sep. 2003 - May. 2004Barcelona Area, SpainCreación y venta de paquetes de seguros: hogar, salud, decesos, vida, automoción (especial promoción del seguro de carnet de conducir).
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