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Work Background
TrueShift CollectiveVP, Brand & Creator Content
Mar. 2025San Francisco Bay AreaConnecting automotive and powersport brands and creators through a redesigned approach that drives real impact. Supporting the website development process and content management. Aligning branding strategy to the talent production of content and social media marketing to promote the brands' stories and products. Coaching and guiding talented content creators to expand and grow their personal brands and produce better content for their audience and brands. Development of systems and processes for agency internal teams and vendors.
eBaySocial Media Lead
Aug. 2023 - Jul. 2024San Jose, California, United StatesLead the development, execution, and day-to-day operation of digital & social (organic & paid) media programs to achieve eBay Motors Brand and Marketing objectives. Point of contact for various teams regarding digital and social media performance data and the insights pulled out from digital media partners. Lead the digital and social media planning, strategy, execution, and creative development to achieve leading P&A platform on social media in 2023. Lead the agency partners to develop and utilize analytics to drive strategies, demonstrate ROI, and implement program improvements to increase overall effectiveness. Manage department staff, vendors, budgets, and processes as necessary to complete tasks. Professionals used on this role include but not limited to:
1) Sprinklr 2) AirTable 3) SproutSocial
4) Meltwater
5) Office365 Apps and Google Docs
6) Monday.com 7) BrandFolder
eBaySocial Media Strategist
Aug. 2022 - Aug. 2023San Jose, California, United States• Social media metrics and analysis • Staying current with social platform tech and trend developments and standard methodologies in an effort to push innovative concepts and test/learn campaigns
• Subject matter expert in social media channel best practices
• Making data-based decisions and continually looking for ways to optimize strategy and tactics
• Planning with content creators in the development of efficient assets to meet the speed of business
• Ideate and concept content that meets creative and paid media standard methodologies for priority social channels and lead production of all assets
• Integrating influencer content to improve traffic and revenue
• Partner with cross-functional teams including Marketing, Merchandising, Comms and Growth (among others) to extend cohesive brand messaging across social media channels
BASFManager of Corp Comms, Social Media
Dec. 2021 - Sep. 2022Florham Park, New Jersey, United States• Distribution of social media content for BASF NA.
• Develop social content strategy
• Analyze social data and insights from listening tools
• Coordinating business unit and regional messaging to the corporate channels
• Design and produce creative assets for publishing
• Coordinating messaging and content plans with regional business units and sites
• Crisis management for the brand and business topics
Recurrent VenturesSocial Media Director
Aug. 2020 - May. 2021New York City Metropolitan Area(Recurrent Ventures) +Brookline Media, media holding company for The Drive, The War Zone, Task & Purpose and Car Bibles. The Drive is the one-stop shop for all things automotive. See the latest in-car tech, global auto news and in-depth vehicle reviews. Development of social media strategy Execution of tactical plans to increase traffic and engagement Social Media Marketing and Management Content Creation and Design
Project Management Technical implementation of content automated updates Management and launch of social media platform tool (Engage, Publish, Analytics, Listening)
Scholz & FriendsSocial Media Marketing Manager
Apr. 2020 - Sep. 2020Berlin, Germany- Developing strategy and content placement of car line communications content on social media channels Facebook, Twitter, YouTube, and Instagram. - Design content calendar plans for social media for weekly and monthly publishing
- Implemented time and cost-saving tool that automated news feed from multiple sources into Teams chat thread for the team to view in one centralize area daily. (saved 50-100 hours a year, adding no additional cost to payroll or tools)
- Car Line Comms Specialist - Assist with any other requests from the team regarding Hyundai Worldwide and Lifestyle Digital Marketing Content & Campaigns
USPAACCMarketing Consultant
Aug. 2019 - Aug. 2023RemoteConnecting underserved and unserved Pan Asian American/AAPI businesses to business technical assistance, financial service assistance, access to capital and business development advisory services. Advisor to 20+ small businesses in New Jersey, New York, and Pennsylvania areas through the Community Navigator Pilot Program (CNPP) Helping business owners and teams with their marketing initiatives and programs. Training on digital marketing tactics and strategies to improve their online p and reach their customers through websites and social media channels.resence. Development of webinars for Grow with Google program.
FreeAgent CRMDigital Marketing Manager
Oct. 2018 - Jan. 2019Greater New York City AreaHelping small business grow with the only small business CRM for better customer relationships. Creating a world where entrepreneurs and solopreneurs are empowered to reach the customers who need their products and services. A world where small business plays a bigger part. Managing social media marketing campaigns and media ads. Marketing research on products and competitors.
Media production on photo/video/edits.
Exploring affiliate and lead generation channels for customer acquisitions.
LinkedInCommunity Manager, Content Experience
Apr. 2018 - Oct. 2018Greater New York City AreaConnecting the world’s professionals to make them more productive and successful in engaging communities on LinkedIn. - Ad management, creation, and targeting to segments of specific professional communities
- Content Production - Market Research
- Development of community event guidelines - Curated member success stories of engagement from the professional community
- Kickstart automotive industry community engagement
TBWA\Chiat\DayDigital Solutions Architect
Mar. 2017 - Mar. 2018Greater New York City Area· Articulate, design and implement a compelling and holistic digital strategy in support of overall business growth and integration.
· Engage with Accounts, Creative, Producers, and Social/Digital teams to build key internal and external partnerships and enhance customer experience, UI, site design, scope fulfillment and optimization/efficiency of online campaigns.
· Ability to recognize, develop and evolve technical requirements and solutions on a client by client basis.
· Assess current client technology stacks, uncover capability gaps and provide a holistic technology roadmap including a solution architecture to meet client’s future digital needs.
· Stay current on implementation knowledge of multiple digital platforms
· Oversee and identify market trends, best practices, and new solutions that should be considered and/or applied
· Establish and cultivate a culture of test and learn, continually identifying new test ideas with an eye on improving the customer experience across all device types.
· Will serve as the key thought-leader, for Operational Strategy based on Automotive Business Processes
· Will address client’s process/operations issues, cost savings potential and revenue growth based on technology solutions. Additionally, will address streamlining the customer’s operations, and conduct needs analysis and recommends implementation strategies.
David Lee Consulting LLCBusiness Coach
Jan. 2011 - Aug. 2024Greater New York City AreaHelping small businesses with their management, strategy, operations, and team environment. I have a program called "Business Therapy" which is a way for a business owner to a business owner when clients can vent and talk about their business openly with someone who understands and can provide insights and coaching to help the client through their challenges.
David Lee Consulting LLCOwner, Marketing/Tech Consultant
Dec. 2010New Jersey, United StatesWith my experience with consulting 300+ brands/professionals/agencies, I help professionals/business owners with business improvement services in Digital Marketing, Website Design, SEO/SEM, and Creative Production in graphics, video, photos. >Marketing Services
- Online/Digital Marketing
- Social Media Community Management
- Content Marketing
- Brand Marketing/PR
- Digital Assets: Photography/Video
- Digital Media/Ads
- SEO/SEM >Social Media Marketing - Facebook, Twitter (X), Instagram, Google My Business Pages, LinkedIn, TikTok, YouTube, Pinterest, Reddit.
- Tools used NetBase, Sprinklr, Sprout Social, NUVI, SimplyMeasured, Loomly, Hubspot, Hootesuite, Buffer.
- Content Planning
Social Media Strategy
- Influencer Marketing / Management - Content Production & Design
- Social Copywriting
- Managed over 30 different brands in 10 years >Management Services
- Business Strategy/Plan Writing
- Research and Analysis
- Operations Analysis
- Business Development >Technology Services
- IT Software/Hardware Support
- Business Technology Implementation
- Website Building (Wordpress, Shopify, Squarespace, WIX)
- SEO Implementations (Keywords, Links, Meta, Content) > Creative Services
- Production for online content for brands (director/producer)
- Content Strategy
- Content Production and Design.
- Photography (Canon, DJI, GoPro, OSMO)
- Videography
- Editing (Premier Pro, Canva)
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