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Work Background
Voces Vitales El SalvadorExecutive Director
Jan. 2018 - Dec. 2024El SalvadorVital Voices El Salvador Chapter is part of Vital Voices Global Partnership. We identify, invest and empower women with the potential of becoming an agent of change to transform their lives, their families and communities.
Helped consolidate alliances with international cooperation agencies, and increase regional impact programs.
- Member of the Technical/Professional Education Committee for Women-Led Small and Medium Business established by FOMILENIO II (Millenium Challenge Corporation Development program in El Salvador)
Ubuntu ConsultingSenior Consultant (Sustainability, Communications and Stakeholder Relations)
Mar. 2017 - Sep. 2018El SalvadorUbuntu Consulting, a multidisciplinary holistic approach business and personal advisory firm. The consultancy focuses on sustainability and stakeholder relations serving organizations from the financial, business services, pharmaceutical and non-profit sectors.
Fundación Empresarial para la Acción Social (FUNDEMAS)Member Board Of Directors
May. 2016El SalvadorFUNDEMAS is a non-profit dedicated to promoting the adoption of values, policies, and corporate responsibility practices to generate more competitiveness and sustainable social and economic growth in El Salvador. Volunteering as a Board Member since May 2016.
ASESUISACommunications and Marketing Director
Nov. 2013 - Oct. 2016San SalvadorASESUISA is a subsidiary of SURAMERICANA (a Latin American insurance company). SURA is the brand that provides Latin Americans with a range of solutions in the fields of insurance, pensions, savings, and investment in a total of 8 countries within the region Duties:
- Responsible for crisis communications strategies, media relations, institutional relations, product, and institutional advertising, and promotional activities of ASESUISA, a subsidiary of SURA Group.
- In charge of customer service areas, complaints management, telephone attention, and digital inquiry/complaints channels.
- Leading brand tracking and awareness studies, customer and insurance brokers satisfaction measurement, - Coordinated launching of new products.
- Concept proposal for annual sales incentives program.
- Boosted brand transition process to meet SURA's Latin American megabrand plan.
- Defined a digital strategy (social media, website, and mobile app).
- Helped establish alliances for social projects. i.e. Children's museum "Riesgolandia" exhibit, agreement to support the first children's library and cultural center, El Castillo through Fundacion SURA.
- Consolidated corporate volunteering program with Fundación SURA.
Voces Vitales El SalvadorBoard Member
Jan. 2010 - Dec. 2017San Salvador, El SalvadorVital Voices, El Salvador Chapter is part of Vital Voices Global Partnerships.
The main goal of this chapter is to empower the salvadorean women and potentiate their role as leaders and entrepreneurs, by strengthening their self esteem and build their leadership as agents of change in their community. Volunteering as member of the board since 2010.
Glasswing InternationalBoard Member
Dec. 2008 - Jul. 2017Glasswing International is an independent, non-profit organization based in San Salvador, El Salvador. Our aim is to address complex social challenges and promote greater social integration by leveraging and mobilizing human, financial, and material resources through strategic alliances, in El Salvador and Central America. Volunteering as a member of the board since 2008
Nejapa Power Company · Cenérgica, S.A. de C.VCorporate Communications Manager
Aug. 2000 - Nov. 2013El Salvador’s first private power generation company has supplied an average of 18% of the country’s energy demand since 1995. A former subsidiary of US energy companies: Coastal Corporation and El Paso Corporation. A current subsidiary of Inkia Energy. Duties:
• Established dialogue and strengthened relations with key stakeholders in the community, government institutions, etc.
• Designed and implemented communications plans to effectively convey strategic information in legal, commercial, labor, and environmental issues.
• Proven expertise in communications management during legal, commercial, environmental issues; mergers, acquisitions, and downsizing.
• Led communications strategies to support lobbying efforts in regulatory affairs (subsidies, energy price adjustment, and new energy generation cost system)
• Conducted social programs and established alliances to optimize investment and maximize impact.
Programs: Súper Escuela Amiga del Medio Ambiente (environmental education program escalated to 1,000 public schools nationwide); School sponsorship in three municipalities; Consolidation and expansion of scholarship program to benefit 80 students; School supplies distribution, and creation of corporate volunteering program.
American Chamber of Commerce of El SalvadorPublications and Marketing Director
Apr. 1999 - May. 2000Coordinated the updating of content and advertising sales of the periodic publications of the organizations: Business (quarterly magazine), annual member directory, the Guide to Doing Business in El Salvador, and the annual report.
Radio Vida YSEV 89.7 FMGeneral Manager
Mar. 1997 - Mar. 1999
CBN International - Christian Broadcasting NetworkProduction Assistant - Intern
May. 1994 - Jul. 1994Responsible for the scriptwriting, video logging, and video editing of reports to encourage Hispanic audiences to support Operation Blessing. Acted as a voice-over talent. These reports were broadcasted on KWEX
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