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Work Background
Aramuc Worldwide [P] Ltd.Creative Director and Marketer
Oct. 2023 - Dec. 2024At Aramuc Worldwide, I served as Project Manager on high-end real estate developments, leading initiatives that bridged architectural vision, operational execution, and strategic planning. I collaborated closely with architects to creatively direct design concepts, ensuring alignment between interiors, brand vision, and the lifestyle aesthetic of the properties. I also led the end-to-end process of obtaining critical licenses, land surveys, and regulatory approvals, ensuring compliance while maintaining development momentum. Throughout, I integrated brand storytelling and lifestyle positioning into the project lifecycle, contributing to the property's narrative appeal. This role deepened my expertise in managing luxury developments, working with multidisciplinary teams, and shaping real estate experiences through design, branding, and strategic coordination.
RAJKUMAR HIRANI FILMSAssistant Costume Director
Aug. 2021 - Sep. 2023As Costume Assistant Director for the Bollywood feature film Dunki, I worked under renowned filmmaker Rajkumar Hirani to help bring character narratives to life through costume design and visual storytelling. Collaborating closely with the lead costume designer, I contributed to the development of character-driven aesthetics by planning look tests, finalising costumes, and ensuring visual consistency across scenes. I managed on-set styling logistics, coordinated fittings, hair and makeup, and maintained continuity during filming, working in a high-pressure, fast-paced production environment. Beyond execution, I handled actor scheduling and on-set operations, ensuring seamless coordination between departments. This experience honed my creative intuition, attention to detail, and ability to translate abstract concepts into cohesive visual narratives, skills which I continue to apply in brand storytelling and project management across fashion and lifestyle-led spaces.
Fabindia Overseas Pvt LtdSummer Intern
Jul. 2019 - Oct. 2019
5am somewhereSummer Intern
May. 2016 - Jul. 2016Goa
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