Cactus global education private limitedWeb Content Writer
Jan. 2017 - Nov. 2022Sahibzada Ajit Singh Nagar, Punjab, India• Led an SEO-driven content strategy that resulted in a 250% increase in organic traffic within two years.
• Optimized and structured content to rank over 100+ articles on Google's first page, driving millions of impressions and engagement.
• Conducted extensive keyword research and competitive analysis using SEMrush, Ahrefs, and Google Search Console, identifying ranking opportunities and high-value keywords.
• Collaborated with UX, design, and development teams to improve content discoverability, page experience, and site performance, reducing bounce rates by 35%.
• Built and optimized full-funnel Klaviyo flows (Welcome, Cart Abandonment, Checkout, Post-Purchase, Win-Back, Loyalty) to increase customer retention and drive repeat purchases for multiple eCommerce clients.
• Designed segmentation logic and dynamic content blocks using Shopify data and behavioral triggers, boosting flow revenue by 40% across key campaigns.
• Developed content marketing strategies for B2B and B2C verticals, resulting in a 40% increase in lead generation.
• Created SEO-optimized pillar content, topic clusters, and internal linking strategies, boosting domain authority and search visibility.
• Trained a team of content writers and SEO specialists, elevating content production standards and improving editorial efficiency.
• Led troubleshooting efforts and technical issue resolution within Klaviyo, collaborating directly with platform support and internal retention teams.