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Work Background
Data Insight TrainingPartner
Nov. 2021Leeds, United KingdomBecome 80% more productive by simply changing the way you use Excel. Learn to use the new "Power" tools that Excel offers and join the 1% of Power Excel users worldwide, opening up job opportunities and making you more marketable.
Adler & AllanSenior Marketing Executive
Feb. 2020 - Oct. 2021Harrogate, England, United KingdomResponsible for all aspects of company events. Management of timelines and budgets. Development and execution of marketing strategies, event messaging, and promotional activities. Collaboration with internal teams, such as sales, creative, and product marketing. Development of communication strategies for visitors and exhibitors. Management of internal and external relationships. Management of all logistics including travel planning, coordinating with couriers and event organisers. Post-event analysis and reports.
ICP TrainingMarketing Manager
May. 2014 - Aug. 2018Johannesburg Area, South AfricaICP Training was founded on three key words:
Inspire, educate and develop skills in the workplace.
Create an environment where learners are given the opportunity to understand key metrics that drive business, and thereby give them the ability to
Perform to their full potential. ICP Training provides in-house and public training courses, with a focus on three main areas, namely:
Excel PivotTables, PowerPivot and Power View
Discipline and Legal Liability
Supervisor Development We believe in giving people skills that will assist them in their day to day work, in teaching people to work smarter, not harder, and developing strong business skills to assist them in everything they do.
Family Basix MarketingOwner
Oct. 2009 - Dec. 2014City of Johannesburg, Gauteng, South AfricaImport, launch and distribution of various international brands, with the sole distribution licence for Southern Africa. Negotiated pricing and distribution agreement with suppliers, negotiated with logistics company and negotiated with retailers for product listings. Handled all sales, marketing and merchandising. Also managed two client facing, contract roles. Roles included the planning, development and management of marketing campaigns. Included conducting market research and analysis of competition to identify promotional opportunities and handling of all promotional activities, including roadshows, focus groups, sales promotions, trade shows and sponsorships. Also oversaw the the operational management of a franchise group with 11 branches This included regular visits to meet with individual franchisees to ensure franchise standards and procedures were being maintained and also keep communication open between all branches and head office.
African OutpostsMarketing and Sales Manager
Mar. 2005 - Sep. 2008Johannesburg Area, South AfricaI handled all aspects of marketing for an in-bound tour operation for tours in South Africa, Mozambique, Swaziland, Botswana, Namibia and Zambia. This included managing and maintaining good relationships with properties and suppliers (negotiating rates and looking at joint promotional opportunities) and managing and maintaining good relationships with international travel agents selling our packages. I handled all market research to monitor trends on both a national and international level and attended exhibitions and trade-shows, such as World Travel Market and Travel Indaba, both as supplier and client.
Sun International DreamsSales and Marketing Coordinator
Sep. 2003 - Feb. 2005Johannesburg Metropolitan AreaI handled all marketing including sourcing promotional partners, handling trade exchanges and barters, market research to monitor trends, exhibitions and trade-shows, national brochure mailshots and assisting other Sun International marketing departments with functions such as Positive and Miss South Africa. I also oversaw all advertising including briefing advertising agency on new campaigns, proof-reading and checking all adverts before signing off to go to print. I was also in charge of organising all functions and educational trips.
Bromor FoodsRegional Promotions Coordinator
Mar. 2001 - Aug. 2003Johannesburg Metropolitan AreaI was in charge of all promotions for Gauteng, Mpumalanga, North-West, Limpopo, Swaziland and Botswana or the Retail and Leisure Department (all outlets not classified as a grocery store, ie. garage forecourts, sports clubs, gyms etc). I planned, organised, implemented and evaluated special divisional brand promotions, ie. 94.7 Festival of Food, Good Food and Wine Expo, Bethal Cycle Race, in line with various target audiences (depending on product) and maintain updated promotional planning schedule. Formulated promotional plans by evaluating and screening brand opportunities to ensure they were inline with ROI objectives and ensuring maximum brand awareness through correct product placement. Identified and negotiated with various promotional partners to ensure that events were managements correctly from start to finish. Liased with the Sales team and Sales Managers to ensure that all events were equally evaluated and in line with growing sales. Planned, organised and allocated promotional resources for dedicated forecourt promotions. Assisted with national marketing division’s brand events, ie. 5FM Energade triathlons, and implementation of marketing campaigns. Controled promotions budgets, POS material and trading items and submitted monthly reports.
Ster-Kinekor TheatresPA and Marketing Assistant
Jan. 1998 - Feb. 2001Johannesburg Metropolitan AreaI was in charge of the co-ordination and implementation of in-cinema campaigns, maintaining the monthly promotional calendars, control of complimentary tickets and gift vouchers on a national level, processing and responding to all donation requests and sponsorship applications, managing promotional material and handling national distribution in line with print release, dealing with the media, overseeing promotional advertisements, obtaining quotes, proof reading creative material and following up on all print work required, formulating and distributing promotional schedules and briefs.
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