Bromor FoodsRegional Promotions Coordinator
Mar. 2001 - Aug. 2003Johannesburg Metropolitan AreaI was in charge of all promotions for Gauteng, Mpumalanga, North-West, Limpopo, Swaziland and Botswana or the Retail and Leisure Department (all outlets not classified as a grocery store, ie. garage forecourts, sports clubs, gyms etc). I planned, organised, implemented and evaluated special divisional brand promotions, ie. 94.7 Festival of Food, Good Food and Wine Expo, Bethal Cycle Race, in line with various target audiences (depending on product) and maintain updated promotional planning schedule. Formulated promotional plans by evaluating and screening brand opportunities to ensure they were inline with ROI objectives and ensuring maximum brand awareness through correct product placement. Identified and negotiated with various promotional partners to ensure that events were managements correctly from start to finish. Liased with the Sales team and Sales Managers to ensure that all events were equally evaluated and in line with growing sales. Planned, organised and allocated promotional resources for dedicated forecourt promotions. Assisted with national marketing division’s brand events, ie. 5FM Energade triathlons, and implementation of marketing campaigns. Controled promotions budgets, POS material and trading items and submitted monthly reports.