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Work Background
Dial Zero MarketingCreative Lead
Feb. 2024New York, New York, United StatesBeginning is Now (Brooke Shields), Katy Perry Collections (Katy Perry), Vibes Only (Girls Gotta Eat), birthFUND (Elaine Welteroth), Forever Young Wines (Bethenny Frankel), Beautycon (Essence Ventures), Shani Darden, Tea with Publyssity (Alyssa Amoroso)
Dial Zero MarketingSenior Designer
Aug. 2022 - Feb. 2024New York, New York, United States
VaynerSportsSenior Marketing Manager
Apr. 2022 - Aug. 2022
UNCOMNCreative Strategist, CSM
Jul. 2021 - Apr. 2022Lead creative direction and execution of all marketing collateral across print and digital for multiple market segments
•Collaborate with external agencies and internal marketing stakeholders to create and implement the corporate communication strategy
•Present insights, strategy, and creative to senior leadership, gaining buy-in at the executive level for several projects
•Manage and execute multiple projects, ensuring creative assets are delivered on time, within budget, and of high quality
•Collaborate with executive strategy and sales directors to align core business objectives with all marketing collateral
HALCON Marketing SolutionsArt Direction Intern
Jun. 2020 - Aug. 2020St. Louis, MODirected a team of graphic designers in successfully completing client projects, ensuring project deliverables were executed on time and within budget, in addition to oversight for hiring, supervising, and performance-managing team.
- Spearheaded the creation and presentation of individualized client proposals, resulting in securing three clients.
- Designed creative assets of logos, brochures, menus, and promotional materials, including a product logo for a small business
Saatchi & SaatchiSummer Mentorship Program
Jun. 2020 - Aug. 2020RemoteParticipated in remote workshops and a speaker series hosted by Publicis NY, Saatchi & Saatchi NY, and Razorfish. Received and met routinely with a selected mentor from Publicis to learn more about the advertising industry.
New Degree PressAuthor: Small Legs, Big Teeth
Apr. 2020"Small Legs Big Teeth: A Prequel of Something Yet to Come" Memoir, (Published April 2021 with New Degree Press)
Available for purchase on Amazon, Barnes & Noble
Brevé CoffeeBrand Strategist & Visual Designer
Mar. 2020 - Sep. 2020St. Louis County, Missouri, United StatesOversee implementation of strategic initiatives to further develop the brand and product for specialty coffee micro roaster. - Conducted market research to identify the ideal target market and discover insights about the brand.
- Developed a Brand Book that set standard operating procedures and guidelines for long-term brand decisions.
- Overhauled the brand image by designing a new logo, coffee packaging, social media assets, and a new website
NBCUniversal Media, LLCCreative Marketing and Production Intern
Jan. 2019 - Oct. 2019Greater New York City AreaExecuted various responsibilities to streamline production and post-production processes, including distributing media assets between third-party studios and serving as on-set script supervisor.
- Compiled market research on SYFY show fans, and presented recommendations during brand strategy meetings.
- Gained insight into promotional content creation through meetings on data exchange and integrated marketing.
- Created video content for social media accounts, requiring editing of raw footage of behind the scenes interviews.
promotional content is created
- Served as a script supervisor on set for the SYFY Wire production team to aid editors in the post-production process
Coolfire StudiosDigital Marketing and Production Intern
Nov. 2018 - Jan. 2019Greater St. Louis AreaFacilitated day-to-day social media management of Facebook, Instagram, YouTube, and Snapchat for content studio.
- Boosted social media presence and engagement by building an extensive follower network for a client promotion. - Utilized analytical ability to evaluate social media analytics and present data-driven reports on client progress.
- Pitched an idea for a television show to senior leadership that was later pitched to Netflix and the Food Network.
Breve CoffeeBrand Management Intern
May. 2018 - Aug. 2018Greater St. Louis Area• Designed a new website to establish an online presence, generate additional line of revenue, and aid in brand enhancement
• Created seasonal ad campaigns to attract and engage existing and potential customers
• Designed wholesale and retail packaging to elevate the refinement and congeniality of the company
• Taught existing employees the basic branding techniques associated with social media to drive internet sales
• Organized quarterly conferences with other local business marketing teams to stay current on rapidly developing marketing techniques
Colleen Carney PhotographyProduction Assistant Intern
Mar. 2016 - Aug. 2016Greater St. Louis Area• Assisted with lighting and set designs during photo shoots to produce high quality end products
• Offered creative direction in stylistic decisions to display a uniqueness to the customized brand
• Assisted with social media coverage to increase brand awareness and online revenue
European Wax CenterAssistant Manager and Sales Associate
Jan. 2016 - Aug. 2018St. Louis• Liaise with European Wax Center headquarters to manage product shipment and plan product timelines for retail sales promotion
• Manage daily operations of customer relations and sales supervision to provide excellent direct customer service
• Supervise employees in alliance with corporate policies and procedures to provide a safe and productive work environment
• Awarded Top Sales Associate 8 consecutive quarters
• Lead sales trainer
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