Emilio Zambrano

Marketing Manager and Customer Experience Manager @Cartimex/Computron

Marketing DirectorMarketingCustomer ServiceCustomer Success ManagerCustomer Retention SpecialistService Quality ManagerBrand Marketing Manager

As a Marketing Manager: Developed and executed integrated marketing strategies that increased brand awareness and customer acquisition. Managed multi-channel campaigns (digital, social media, email, events) leading to a measurable increase in engagement and lead generation. Conducted market research and competitor analysis to identify trends, refine messaging, and optimize targeting. Collaborated cross-functionally with product, design, and sales teams to align marketing initiatives with business objectives. Oversaw content creation, campaign performance tracking, and budget management, delivering campaigns on time and under budget. As a Customer Experience Manager: Led initiatives to improve the end-to-end customer journey, resulting in higher retention and satisfaction scores (CSAT/NPS). Designed and implemented feedback loops to capture customer insights and turn them into actionable improvements. Partnered with operations and support teams to enhance service delivery, reduce pain points, and streamline communication. Developed training programs for front-line staff to ensure consistency in service and brand tone. Championed a customer-first culture across departments, aligning business goals with customer needs.