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Work Background
Mama Moon LLCSmall Business Owner
Jan. 2021Fall City, Washington, United States
T-MobileSenior Communication Manager
Jul. 2018 - Oct. 2020Bellevue, WACorporate Communication and Brand Reputation manager focused on T-Mobile's CSR and DE&I initiatives including T-Mobile's RE100 commitment and sustainability initiatives, EmpowerED, Changemaker Challenge, corporate giving and the Latinx and Hispanic community segment. Planning and executing multi-channel campaigns across earned, owned and paid media that highlight T-Mobile's commitment to environment, youth development, community and diversity initiatives.
SRPR ConsultingMarketing & Strategic Communications Consultant
Jan. 2014 - Dec. 2023SeattleHelping small companies tell big stories. Strategic brand management, public relations, digital, direct and social media marketing, event planning, messaging, presentation creation, infographics and memes, media training, conference planning, speaker and award submissions, brand launches, awareness campaigns and more. Clients and results:
Fexy Media - Brand Launch, Acquisition Announcement, ongoing support with social media marketing and press announcements
· Coverage highlights include in NY Times, Forbes, Digiday, Geek Wire and Eater.comThe Impact Hub Global – Event marketing and PR
· Coverage Highlights include Seattle Weekly, Launch Pad Radio
Community Sourced Capital – Digital and Social Media Marketing and PR
· Coverage highlights include Entrepreneur Magazine – “100 Brilliant Companies” Issue, Nerd Wallet, Fast Company, Inc., Seattle Times and Forbes
Luceo Social - Startup marketing/launch plan
· Helped secure sale of brand to Fexy Media then continued on to work with Fexy on their public brand launch
Pinchot University – Awareness campaign planning and brand messaging
· Coverage highlights include Bloomberg’s Sustainable Finance Brief
Integral City – Social Media Management and Book Launch Campaign
· Ongoing support with social media and book launch
A&R Solar – Public Relations campaigns
· Coverage highlights include SeattleScape, Seattle Daily Journal of Commerce and Seattle Times Lika Love Fashion Boutique - Ongoing support with social media, email and brand marketing initiatives
Allrecipes.comDirector of Communications
Oct. 2009 - Dec. 2013Seattle• Managed internal and agency team on successful social, PR, marketing and offsite campaigns for #1 food site generating nearly 1 billion earned media impressions annually • Led strategy and execution of all internal and external communications including media and analyst relations (print/online/broadcast), press releases, philanthropic campaigns, content marketing, quantitative and qualitative research, white papers, case studies, promotional videos, press and consumer events, evangelist programs, tradeshows, media tours and more • Drove strategy for social media campaigns through Facebook, Twitter, Google+, Pinterest, Tumblr, YouTube and more • Media trained and coached executive spokespersons • Developed international PR campaigns across 16 sites resulting in top tier global media coverage • Worked closely with product teams to help clearly define customer needs through research, educate teams on the marketplace and competitive landscape, and determine timing and marketing strategy for product launches • Worked with top brands in strategic partnerships including Campbell’s brands, Nestle, Smucker’s, Warner Brothers, PBS, Google, Microsoft, Bank of America, Amazon and more
• Coordinated with global communications team at parent companies, Reader’s Digest and Meredith, and sister sites such as Taste of Home and Good Housekeeping to align strategic communication initiatives that leverage each other’s strengths
Amazon.comPR Manager
Apr. 2006 - Oct. 2009Seattle• Secured consistent, quality coverage with top-tier outlets such as Oprah, Ellen, Today, Good Day LA, Good Day NY, NY Times and more • Created and distributed press releases, fact sheets, Q&A, media alerts, bios, pitches, print collateral, plans, video/b-roll and presentations • Managed PR for Product, Retail Customer Experience, Corporate Incentives Program, Gift Cards, Wedding Registry, Wish List, Community Content, Prime and holiday initiatives • Worked closely with multiple agencies and business teams across Amazon • Provided planning and support for events
Guardian FallMarketing and PR Manager
Apr. 2004 - Apr. 2006Greater Seattle Area
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