NetflixUX Designer, Art Director
Nov. 2020• Consistently sought out by creative innovation partners for design guidance and problem-solving, scaling design-principles, patterns and customer-focused user research, driving measurable impact and stakeholder alignment across high priority initiatives.
• Pioneered R&D for automation and emerging AI technologies, prototyped creator tools, led user research, A/B testing, and piloted groundbreaking programs, resulting in enhanced KPIs and streamlined workflows. • Developed industry-standard creative guidelines, ensuring consistent quality across in-house creatives, vendors, and extended partner talent. • Led organizational alignment by using guiding principles to foster an inclusive and courageous learning environment. Led the design of an internal website promoting inclusive practices in creative campaigns. Presented on a panel as an advocate for diverse and accessible design for a global market.