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Work Background
CivicPlusSr. Email Marketing Manager
Jan. 2023 - Nov. 2023Durham, North Carolina, United States- I manage all elements of CivicPlus' email marketing initiatives, including strategy, calendaring, implementation, execution, optimization, monitoring, reporting and analysis - I collaborate with other department teams to define campaign objectives, target audiences, and provide recommendations to optimize email campaign performance - I serve as thought leader and subject matter expert regarding email and marketing automation for our internal stakeholders
Social Jewels Consulting, LLCOwner & Digital Marketing Strategist | Automation, Content & Strategy Expert for Small Businesses
Jul. 2022Experienced digital marketing strategist specializing in email marketing, content creation, social media strategy, website management, and direct mail. I develop and execute email campaigns for multiple brands, increasing user engagement through targeted, multi-channel strategies on platforms like HubSpot and Thryv. I enhance social media presence and engagement by strategically deploying content and actively engaging with the community, resulting in steady growth in followers and interactions. I oversee website updates and digital marketing initiatives, improving site performance and user experience through consistent application of SEO best practices and A/B testing.
CivicPlusEmail Marketing Manager
Mar. 2022 - Nov. 2023Durham, North Carolina, United States- I manage all elements of Optimere's email marketing initiatives, including strategy, calendaring, implementation, execution, optimization, monitoring, reporting and analysis - I serve as thought leader and subject matter expert regarding email and marketing automation for our internal stakeholders
WpromoteEmail, Manager
Aug. 2021 - Mar. 2022
WpromoteEmail Strategist
Aug. 2020 - Aug. 2021United States- Lead strategic calendar planning for up to seven mid to high level ecommerce brands
- Lead day-to-day project management of the Email and SMS content creation and production process
- Provide key analysis and recommendations for new and existing client email series, triggers, and automation.
- Analyze data and metrics in regards to campaign health.
- Daily use of email service platforms.
- Analyze and provide recommendations on client email list health and segmentation strategy.
- Mentor Specialists on client relationship building and technical skills.
- Work collaboratively with other departments to ensure 100% client satisfaction.
AMA TriangleInstagram Manager
Aug. 2019 - Aug. 2020Raleigh-Durham, North Carolina Area• Create new and engaging content to grow registrations for events and
new memberships
• Live post to Stories and timeline during events such as annual speaker
series and meet and greets
• Manage Instagram Insights and analytics to track performance of
various posts
• Monitored online presence of company's brand to engage with users
and strengthen customer relationships
• Analyzed and reported social media and online marketing campaign
results
Connections Realty GroupSocial Marketing Consultant
Mar. 2019 - Jul. 2020Greater Atlanta Area• Planned and instituted social media marketing strategy for
Connections Realty Group
• Created engaging content consistent with broker's brand across all
social media platforms
• Assisted in graphic design creation, planning & execution for special
events
• Created new content and campaigns to highlight successes of
Brokerage Company
• Increased customer engagement through social media
• Analyzed and reported social media and online marketing campaign
results
iContactStrategic Advisor II
May. 2018 - Aug. 2020Morrisville, NC-Gain a deep understanding of clients’ business models, overall goals and needs that relate to email marketing and social media
-Consult 80+ clients to optimize email campaigns that deliver a solid ROI with the iContact product
-Utilize email marketing best practices and strategy to maintain high open and click rates
-Interpret and analyze campaign data and results
-Utilize CRM software Salesforce for efficient client management
-Work collaboratively with other departments to ensure 100% client satisfaction
- Serve as a Mentor to new hires to assist them through training plan
- Serve as Support Liaison to bridge the gap between the Services and Support Department
- Curate content for social sites
iContactStrategic Advisor
Jun. 2014 - May. 2018Morrisville, NC-Gain a deep understanding of clients’ business models, overall goals and needs that relate to email marketing and social media
-Consult 60+ clients to optimize email campaigns that deliver a solid ROI with the iContact product
-Utilize email marketing best practices and strategy to maintain high open and click rates
-Interpret and analyze campaign data and results
-Utilize CRM software Salesforce for efficient client management
-Work collaboratively with other departments to ensure 100% client satisfaction
iContactTechnical Product Support
Jul. 2013 - Jun. 2014morrisville, north carolinaRespond to technical support, billing, deliverability, and customer service issues from our customers and trial users
Provide support through phone, live chat, email and social media
Document cases and following-up on issues from inception through resolution
Troubleshoot customer challenges and helping them with our email marketing and public relations tools
Detect and resolve problems with customers' HTML messages
Time Warner CableCustomer Service Rep
Nov. 2011 - Jul. 2013Provide outstanding service handling customer concerns and deliver value to our products
John Casablancas Modeling and Career CentersAsst. Office Manager
Jan. 2011 - Oct. 2011Atlanta, GAType/print correspondences, file and copy, prepare materials for classes and create schedules Answer telephones and screen calls. Address questions and concerns
Process payments via cash or money machine
Organize office and maintain files. Develop new systems as needed
Schedule appointments
RKD Music ManagementExecutive Assistant to the President
Dec. 2009 - Jun. 2010Significantly instrumental in solidifying partnerships with companies abroad
Act as booking assistant for well known entertainers, actors and actresses
Assist in solidifying local and corporate sponsors for nationwide tour
Maintain and order office supplies as needed
PavilionsHead Bookkeeper
Sep. 2009 - Jul. 2010Keep records of financial transactions for establishment, using calculator and computer
Maintain accurate books of account: general cash receipts and vouchers
Make daily deposit for establishment
Organize, prepare and distribute daily cash reports
Maintain and order office supplies as needed
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