Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Senior Lead Designer – Product & Game Design, Game Brands
HasbroSenior Lead Designer – Product & Game Design, Game Brands
Oct. 2017 - Oct. 2024Pawtucket, Rhode IslandLed creative strategies and product innovation for global brands, delivering groundbreaking games and omnichannel campaigns. Excelled in IP expansion, strategic partnerships, and process optimization to drive measurable growth. • Launched NBA Monopoly, achieving pre-sale sellouts in 24 hours. • Partnered with Disney, Lucasfilm, and Universal, driving a 35% increase in licensed product revenue. • Reduced development cycles by 15% through AI integration.
Lead Designer – Product & Game Design, Game Brands
HasbroLead Designer – Product & Game Design, Game Brands
Aug. 2015 - Oct. 2017Pioneered concept-to-shelf success and channel collaborations, enhancing seasonal sales and expanding retail presence. Innovated stylized gameplay to maintain relevance and engagement. • Created Road Trip travel games, increasing seasonal sales by 20%. • Designed 15–20 SKUs annually for Target and Walmart, boosting brand sales by 25%. • Led cross-functional teams to launch 25+ products, growing market share by 20%.
Art Director, Game Brands
HasbroArt Director, Game Brands
Jan. 2012 - Aug. 2015Directed creative branding and packaging for iconic franchises, ensuring strategic alignment with retail and licensing. Delivered projects on time and under budget while fostering team excellence. • Directed visual storytelling for Monopoly, Candyland, and Twister, contributing to $519M quarterly revenue. • Saved $200K over three years by streamlining project workflows. • Incorporated emerging trends to maintain brand competitiveness.
Art Director, Brand & Packaging, Littlest Pet Shop
HasbroArt Director, Brand & Packaging, Littlest Pet Shop
Aug. 2008 - Jan. 2012Directed branding and design for iconic toy franchises, driving strategic growth and consistency across multiple brand extensions. Managed cross-functional teams and delivered creative solutions to enhance market presence. • Led brand design for Littlest Pet Shop ($304MM) and FurReal Friends ($189MM). • Spearheaded branding updates across multiple product lines. • Managed teams of in-house designers, freelancers, and external partners.
Intch is a Professional Networking App for the Future of Work
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
📝
Get Recommended to New Customers
👋
Connect with Like-Minded People
💸
Raise Capital
🚀
Find a side project
😎
Reach Top Niche Experts
⚡
Find Jobs on a Hidden Market
💼
Find a Perfect Co-Founder
🙌
Find a Trusted Mentor
🤝
Hire Top Global Professionals
See more people like Annie on Intch
Design
451868 people
15
Lead Software Engineer @ Codename: Magnolia
17
Executive Creative Director / Art Director / Founder @ Those Guys Are Great, Inc
19
board member @ American Eagle Outfitters Factory
DesignGraphic Designer
188052 people
15
Lead Software Engineer @ Codename: Magnolia
17
Executive Creative Director / Art Director / Founder @ Those Guys Are Great, Inc
19
board member @ American Eagle Outfitters Factory