Jon Sellman - Global Marketing and Brand Strategy Leader,

Global Marketing and Brand Strategy Leader

Marketing DirectorCreative ProducerContent ManagerCommunications ManagerBrand Marketing ManagerMarketingConsultingCMOC-level Executive

Jon Sellman is a top-performing Global Brand Marketing and Creative Strategy Leader with a knack for developing and delivering strategic and creative programs that amplify and improve brand and product KPIs. He is known as a respected leader with repeated success in leading cross-functional teams and creating bottom-line impact through innovative brand and product marketing. He is also known for driving business initiatives while leading and developing high-performing teams. Throughout his career, Jon has demonstrated strong leadership experience, interpersonal and collaboration skills, strong oral and written communication skills, innovative strategies, building partnerships, successful advertising campaigns, visual & brand identity, sponsorship management, product and experiential marketing. He played an instrumental role in the creation and launch of Citi Bike, North America's largest bike-share program.

CitiSenior Vice President, Strategic Marketing, US Retail Bank

Aug. 2010 - Sep. 2017NYCResponsible for leading strategic and creative development of award winning marketing campaigns as well as leading Citi’s Citi Bike sponsorship. • Lead development of integrated marketing campaigns and communications for Citi’s Consumer Bank across key US markets, including strategic & creative development with focus on digital platforms, TV and other channels including bespoke content, social, and experiential brand engagement. Range of work has included campaigns for three Olympic campaigns (London, Sochi & Rio) and Citi Simplicity Card • Among many key business driving successes, “Bank from Almost Anywhere” campaign (2014-2016) had 2X industry avg. advertising effectiveness scores - the highest since 2011 with strong positive effect on mobile app engagement, downloads and usage • Manage agency creative teams, production budgets to endure delivery of high quality work and efficiency of resources • Responsible for Citi Bike sponsorship for Citi. Developed and launched award winning Citi Bike brand in NYC and Miami. In addition, lead working teams for ongoing activation, program development and KPI/ROI measurement, which has driven double digit growth of KPIs including: engagement, purchase consideration, unaided brand awareness and brand momentum in NYC & Miami • Leadership role negotiating multiyear, multimillion dollar ($130 MM) sponsorship contracts for NYC and Miami • Maintain strong public/private partnership relationships with key officials & community leaders in Miami & NYC • Featured speaker at meetings and conferences including: IEG Sponsorship Conference 2016, Google, Columbia Business School International Marketing Conference, ANA Brand Activation Conference and Citi internal events, among others • Internal recognition includes: Citi Star Player Award (Q2, 2016) and Citi Leaders in Excellence Award (2012)

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