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Work Background
Primehomes Real Estate Development Inc.Marketing and Sales Head
Jan. 2020 - Jan. 2024At Primehomes Real Estate Development Inc., I held dual leadership roles in Marketing and Sales for a premier residential development located in Capitol Hills, Quezon City.
As Marketing Head, I was responsible for crafting and executing comprehensive marketing strategies to boost brand visibility and project awareness. My role included managing digital and traditional marketing campaigns, coordinating events and promotional activities, overseeing marketing collateral, and strengthening brand positioning. I worked closely with creative and sales teams to ensure alignment between branding efforts and revenue objectives.
Transitioning into the role of Sales Head, I led the project’s sales operations and guided a team of in-house sellers and partner brokers. I was in charge of setting sales targets, developing incentive programs, conducting training sessions, and ensuring consistent lead conversion. I also collaborated with upper management to align sales performance with overall business goals, while monitoring market trends to refine selling strategies.
Throughout my tenure, I was instrumental in building a results-oriented culture, integrating strategic marketing with sales execution, and contributing to the growth and visibility of Primehomes in a highly competitive Quezon City real estate market.
Megaworld Corporation / Megaworld CebuAssistant Vice President for Sales and Marketing
Jul. 2012 - Feb. 2017PhilippinesFrom 2012 to 2017, I served as Assistant Vice President for Sales and Marketing at Megaworld Cebu, where I played a pioneering role in establishing the sales and marketing operations for The Mactan Newtown, a landmark township development in Lapu-Lapu City, Cebu.
As AVP, I was instrumental in launching and growing the sales and broker network for this flagship Visayas project. I led the strategic development of the sales and marketing department—from conceptualization to execution—ensuring alignment with corporate goals and market positioning. My responsibilities included recruitment and training of sales teams, broker engagement, campaign planning, and overseeing all customer acquisition and conversion efforts.
I collaborated closely with top management, project development teams, and local stakeholders to position The Mactan Newtown as a premier mixed-use destination combining residential, commercial, retail, and BPO components. Through targeted marketing strategies, brand partnerships, and data-driven sales programs, I helped lay the foundation for long-term sales success and brand recognition in the highly competitive Cebu real estate market.
This role solidified my expertise in launching large-scale township projects and driving end-to-end sales and marketing strategies at the national level.
Licensed Real Estate BrokerLicensed Real Estate Broker
Apr. 2011PhilippinesI am a licensed real estate broker in the Philippines with over a decade of experience in residential, commercial, and mixed-use property sales. Since earning my license in 2011, I have built a reputation for integrity, strategic market insight, and results-driven service, helping both end-users and investors make informed property decisions.
My career spans both pre-selling and ready-for-occupancy (RFO) developments, with a strong focus on project selling, broker network management, and client servicing. I have worked with various reputable developers and have consistently delivered sales targets through a combination of professional networking, mentorship of sales teams, and customer-centric selling practices.
As a lifelong learner and advocate of professional growth, I continuously train and mentor aspiring real estate professionals, sharing insights from my 25+ years of industry experience.
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