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Work Background
TikTok ShopChief of Staff, US E-commerce Operations, TikTok Shop
Nov. 2022 - Jun. 2024New York, United StatesPart of the founding team of US TikTok Shop Operations. Saw the product development from alpha, and beta to full launch within the last year, with team & and business size both witnessing 10x growth.
TikTok for BusinessStrategy & Operations Director, Global Business Marketing, TikTok for Business
Apr. 2019 - May. 2023Beijing City, ChinaPlayed a key role in designing, building and enabling the Global Business Marketing function that spans 8 key regions, 30+ markets, and seeing the global network grow from 10+ employees to 650+ to date. Worked with cross-functional leadership to design global programs, planning cadences, and oversaw the development of nascent business units such as China Inbound and Outbound Business Marketing team and global Content Solutions (Branded Content) team.
Grace Chen CoutureMarketing Director
Nov. 2017 - Apr. 2019Shanghai City, ChinaGrace Chen Couture is a fast growing independent luxury fashion brand, and one of the first to receive investment funding in 2015. Responsibilities included launching 3 industry fashion shows, launched new partnerships with Swarovski, Qatar Airways, and Harrods, designing our first signature luxury customer programs «Fashion Travel» series, «Dinner with Grace» and «House-of-Grace-Chen Studio» and revamping international PR & social media channels and website.
GULULU LIMITEDProduct Marketing Manager
Jul. 2017 - Dec. 2017上海市Gululu is an innovation-led start-up producing an industry-first interactive water bottle for kids. Responsibilities include establishing the company's first systematic approach to collecting user & and market feedback, refining the Customer Service Workflow, and building a marketing toolkit for Retail Partners.
?What If! Innovation | Part of AccentureInventor
Jul. 2014 - Jul. 2017Shanghai City, China?What If! is a global innovation consultancy responsible for new product development, brand propositions, business model and customer experience design for leading Fortune 500 companies around the world. Responsibilities include product concept development for FMCG, alcohol and hospitality brands in China and APAC, re-launching 4 new brand identities for one of China’s largest retail property developer, customer experience design and brand localization for IHG hotels across China and APAC.
MECStrategic Planning Associate Director
Jul. 2010 - Jun. 2014Heading up the strategic planning division at MEC Beijing, working across all key clients and new business pitches. Contributing to the ideas and overall level of innovation within client's campaigns. In the past 2 years, have worked closely with the teams to win for the company - 2 Asian Marketing Effectiveness Gold Awards and the Grand Prix Award at the ROI Festival, for the smart Taobao campaign.
MediaedgeStrategic Planning Manager
Jul. 2010 - Jul. 2011Strategic Communications Planning for Mercedes client in the Chinese market.
MediaedgeCommunications Executive
Sep. 2007 - Jun. 2010Communications & Media ATL planning for UK advertising accounts - Sony Ericsson, Famous Grouse and COI. Experience & exposure to digital planning and emerging channels such as content & sponsorship.
MediaedgeGraduate of MEC Graduate Rotation Scheme
Sep. 2007 - Jun. 2008Gained valuable experience in planning & implementation across all media channels, from traditional TV & print, to the emerging new media & sponsorship.
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