Alejandro Vivas - Partner, Doromau

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Work Background

OutlierAI Reliability and Performance Consultant

Dec. 2024Barcelona, Catalonia, SpainArtificial Intelligence training for SOTA (State-of-the-Art) models and automation solutions * Conducted in-depth research and refined AI model training to tackle complex language challenges, utilizing rich linguistic datasets and cutting-edge technical solutions. * Boosted AI reliability by resolving coding issues in JavaScript, Rust, Go, and Python, enhancing technical assessments and decision-making for precise, high-impact outcomes. * Entrusted to lead a small, high-performing team within two months, driving operational excellence and results.

logiCouchFounder

May. 2022 - Mar. 2023Barcelona, Catalonia, SpainAirbnb model for fulfillment centers. Advantages: flexibility, no real state cost, no idle worker cost, economies of scale in courier and packaging costs. * Partnered with a developer with a background in logistics software development and created a full development plan with the input of several companies in different growth stages and representatives from courier companies. * Created a full development plan with the input of several companies in different growth stages and representatives from courier companies. * Tested concept with two logicouchers (what a host would be in Airbnb but for fulfillment centers) and 4 e-commerce brands

Smart Foods GlobalDigital & Ecommerce Associate

Apr. 2021Barcelona, Catalonia, SpainSFG is a reference in the FoodTech ecosystem. As an incubator, it helps and empowers unique, healthier, and more sustainable food brands to find their way to success in the new global marketplace. Its focus is to accelerate and fuel the growth of the best-branded food innovations through a combination of strategy, sales 3.0, and a vast network of multidisciplinary partners. * Assessed existing and potential clients on their online sales potential, overall customer demands, and required service developments * Coordinated with different departments (sourcing, product development, branding, marketing, sales, compliance, logistics and operations, and IT). Integrated their feedback to define and implement both online and omnichannel strategies with the rest of the partners * Delivered technical formation to the clients

BeTTerraFounding Member and Developer

Apr. 2021 - May. 2021Terra BlockchainBeTTerra is a platform where users can win stable coin $UST by making their own price predictions over time. Placing a prediction entails a cost but also a possible reward: the closest prediction about Terra assets at the end of the time frame will win the pot collected. This started as a hobby project by some of the people from the Terra Blockchain Hispanic Community. * Participated in the definition of the concept and first roadmap * Joined the "De-Fi Connected: Online Hackathon" originally as Rust Smart Contract Developer. We were assigned a second developer to the "Iberian Team" with low experience in Front-End development so I got reassigned to do the Front End * Developed a React JS website that could connect with your Terra Station Wallet and interact with the Terra blockchain, including protocols like Anchor Protocol The project got the attention of the Terra Charity Alliance and the rest of the community and started to require full commitment which I already had for another business. I therefore stepped down to allow further people to participate.

DoromauPartner

Nov. 2019London (UK) - Barcelona (ES)Efficiency Without Borders: Global Talent & Automation Hire and manage talent anywhere. API-led cross-platform automation. AI and Agentic AI automation/implementation. * Hire and manage talent anywhere: Why limit yourself when you can find the best talent around the world? Optimize costs, tap into new and motivated talent, and leverage local expertise and perspectives. * API-led cross-platform automation: Eliminate reporting tasks, create cross-service workflows, and reduce overhead and human error. * AI and Agentic AI automation/implementation: Supercharge your employees with AI tools and agents to maximize their skills, experience, and knowledge.

Doro DigitalPrincipal

Nov. 2019 - Feb. 2024Barcelona (ES), London (UK), Paris (FR)Online Sales & Digital Transformation – Focus: E-commerce, Amazon, Growth, Process Automation, Custom Software Development and Integration, Route to Market Strategy, and Sales Support. * Co-Created a Digital Agency to channel several offers for e-commerce, Amazon, growth, automation and digital transformation consulting from different startups and former colleagues * Developed a network of trusted partners, being able to fully oversee the execution of the action plans, including developers, data scientists, copywriters, designers, and assistants * Led the Amazon journey for several industry leaders in FMCG and Food Industry * Optimized the data integration, analysis, and decision-making for social media campaigns for the fastest-growing business units for one of the 3 largest media groups in Spain * Designed the workflow and deployed a mini-site for a campaign aimed to increase subscribers from a digital magazine to the Coca-Cola Newsletter * Oversaw the creation and development of custom software to manage upselling and customer feedback collection for one of the two largest consumer electronics retailers in Spain * Helped redefine and set up new software development plans and processes for an e-commerce logistics startup

HarmonyMarketing Manager

Mar. 2019 - Nov. 2019Leading CBD brand in Europe, selling over more than 42 countries, and 3200 retail partners. * Main responsibilities: events, Amazon and e-commerce co-supervision * Organized and coordinated 27 successful trade shows attendances in 9 months and over 8 countries, coordinating production, distribution, marketing, design, and business development. Collectively obtained 5 awards with the attending and support teams * Organized 3 large sector events with several industry leaders and stakeholders such as parliament members, media, investors, and incubators * Co-organized 3 major medical cannabis events in Berlin and London * Grew Amazon sales by x8 during one of the biggest vape crises, with only e-liquid listings, despite the market sales halving. Redefined customer personas and reorganized all the copy, SEO, and imagery to best address their needs and expectations. Obtaining a rating of excellent in all our listings. * Set up an email workflow in Amazon to increase feedback, quickly implement changes, and remove friction. Doubled the number of reviews per month while changing the average rating from 2.1 to 3.7 out of 5. * Successfully led the company inscription in the Amazon Exclusive Launchpad Program * Helped plan and execute several 360º marketing campaigns aligning physical stores, wholesalers, e-commerce, and Amazon sales * Reprogrammed the e-commerce credit card services after a change of legislation blocking CBD merchants, saving several tens of thousands of euros in lost sales * Harmony became and still is the first e-commerce and marketplace client signed for Doromau Digital

OrganikaCo-Founder

Nov. 2015 - Dec. 2018Barcelona Area, SpainFirst all-organic restaurant, delivery, and bar in Barcelona. * Raised 400k to turn a stationary store into a modern restaurant. Organized a team of constructors, architects, engineers, and lawyers * Head of Operations - SPO definition, implementation, and integration for these three lines of business. KPI definition and dashboard creation * Head of Marketing - Initial strategic and operational marketing plan definition and implementation. Executed first online and offline marketing campaigns (SEA, SN advertising, Content Marketing, partnerships with PR and influencers, events, collateral...) * Designed and implemented the Customer Journey workflows, integrating online and offline data collections, triggers, and campaigns * Opened a second location in under 1 year * Led a team of 16 employees. Reduced turnover by 1/3 in 6 months * Improved online customer retention by 37% for the 2nd. year through data-driven iterative experiments and external trigger implementation * Attained revenue of € 340.000 for the first year. 21% CAGR for the overall period after year 1

Chefy AppCo-Founder

Sep. 2014 - Oct. 2015BarcelonaMarketplace app for homemade food delivery and pick-up * Drafted business plan and assembled a team of marketers and app developers * Led the technical assessment about application architecture selection (MVC) and stack definition for both server-side and client-side components * Designed the UX & UI(wireframing, screen design, process mapping...) following industry best practices and neuropsychological reward systems * Produced Alpha version for iOS & Android, managed first testing * Was compelled to withdraw the project due to regulatory and compliance changes in Home Cooking

Iber Conseil España S.A.Business Developer

Oct. 2013 - Sep. 2014Barcelona Area, SpainFine cheese industry leader. Import, export, and wholesale distribution. * Identified new growth opportunities from the gourmet niche exponential growth through multivariate inference and social trend analysis * Designed and signed a strategic partnership with one of the largest supermarket chains in Europe to manage their gourmet dairy section for the following 5 years, securing millions in yearly turnover * Led analyst in the elaboration of an international market expansion plan