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Work Background
Level Up Outsourcing- Virtual Assistant ServiceChief Operating Officer
Sep. 2024 - Dec. 2024Australia- Implemented Operational Excellence: Successfully deployed the Entrepreneurial Operating System (EOS) to align teams, enhance productivity, and drive measurable results.
- Streamlined Processes: Developed and executed the "Level Up Process," a multi-phase system that optimized internal workflows, automated operations, and improved client service delivery.
- Enhanced Efficiency: Introduced Airtable for project tracking, enabling seamless coordination across departments and increasing operational efficiency.
- Leadership and Mentorship: Mentored leadership teams to take ownership of key initiatives, fostering a culture of accountability and setting a foundation for sustainable growth.
- Strategic Business Growth: Partnered with the CEO to launch new services, driving revenue growth while maintaining strong profit margins.
- System and Workflow Innovations: Built scalable systems for content management, payroll, and onboarding, reducing operational bottlenecks and increasing team capacity. Key Achievements: - Delivered process improvements that supported sustained revenue growth of at least 5% per quarter.
- Achieved cost recovery for implemented systems and operational enhancements within 30-60 days.
Content Allies - Podcasting for B2B TechChief Operating Officer
Nov. 2022Colorado, United States- Spearheaded the optimization of B2B Podcast Production Services, Business Operations, and Client Support using AI integration with the company’s existing CRM & Project Management tech stack.
- Developed and optimized core workflow processes that cut costs and improved MRR profitability: Lead Generation, Sales, Client Onboarding/Offboarding, Podcast Episode Production, Video/Audio Editing, QA, Publishing, Guest Scheduling, Marketing, HR/Recruitment, and Finance. - Leads and manages the leadership team with a staff of 67 members.
- Established EOS Integration for all major functions of the business, contractual standards, and department KPI benchmarks with weekly and monthly reporting.
- Devised risk management strategies. Oversaw and refined organizational structures, financial reporting, and provided strategic direction.
- Collaborates closely with the CEO to understand the vision, and help prioritize actions that created the best possible business outcome.
I Love Grilling Meat (https://www.facebook.com/ilovegrillingmeat)Operations Manager
Apr. 2021 - Aug. 2022Hawaii, United States- Increased the revenue of the business by 3x within 11 months
- Sourced, hired, and managed key personnel to scale the business (Fulfillment Specialists, Customer Support, Etsy/Amazon Store Managers, Media Buyers, Graphic Artists, and Product Personalization Specialists)
- Developed, optimized, and automated all SOPs and Workflow Processes within the organization
- Managed the day-to-day Print on Demand business operations
- Working closely with the CEO, developed weekly, monthly, and quarterly strategic business goals and KPIs perdepartment
- Audited and analyzed revenue targets, operational processes, and expense controls across all stores
- Overseeing the implementation of operational improvement strategies
- Collaborating across departments to set realistic operational targets and timeframes
PuriyaOperations Manager
Jun. 2017 - Aug. 2021Corona, California, United StatesProject Management
Sourced, hired, onboarded, and managed 30+ multinational remote team members in the past 4 years. Positions I hired and projects I managed include: Web Developers, Graphic Artists, Software Developers, PPC Managers, Data Analysts, Event Planners, Youtube Influencers, Bloggers, Digital Marketing Specialists, Direct Response Copywriters, and Customer Service Specialists. Email Marketing
Re-engaged and grew an inactive mailing list of 3000 to 11000 active subscribers generating over $50000+ USD in revenue during my first 2 years with the company Sales and Review Funnels
Developed an automated review funnel adhering to Amazon's terms of service using product inserts and Facebook ads that improved each product page's average daily reviews and prevented negative reviews from being posted, directing unsatisfied customers to the customer service and retention team. Implemented marketing strategies and sales funnels to drive new customers to the Amazon product pages and improve organic search rank, Best Seller Rank (BSR), and attain Amazon's Choice/Top Seller Badges. Developed Wholesale, Loyalty, Referral programs and optimized Shopify product pages and apps which improved CLV (Customer Lifetime Value) and AOV (Average Order Value) from $25 to $60. Customer Service
Developed our manychat bot from scratch and hired the CSR team which improved our response time to customers and minimized negative feedback. The chatbot also improved the efficiency and workload of our team. Paid Ads
Increased Amazon reviews from 4700 to 13055, and Amazon BSR (Best Seller Rank) from 14000 to 5000 in 2 years
Performing Ads LLCDigital Marketing Project Manager
Jan. 2015 - Apr. 2017Grandville, Michigan• Performed daily campaign activities for enterprise level Paid Search (PPC) and Social Media ad campaigns, including: campaign KPI analysis, bid management, split testing new creatives and audiences to develop actionable insights for optimization
• Identified and managed project dependencies and critical paths to successfully delegate tasks and responsibilities to appropriate marketing and/or advertising specialist
• Established consistent workflow processes and standard operating procedures to ensure efficiency
• Proactively managed changes in project scope, identify potential crises, and devise contingency plans during status update meetings
• Worked closely with clients and account managers to ensure accurate expectations and objectives are met
Afortiva Virtual SolutionsProject Manager | Recruitment Manager | VA Team Lead
Jul. 2008 - Jan. 2015Grandville, Michigan• Developed and managed the end-to-end recruitment process to hire long-term, skilled, and motivated remote team members and subject matter experts
• Created unique recruitment strategies that stood out in the local and remote job marketplace
• Developed reciprocal and exclusive partnerships with local universities and colleges to attract alumni referrals and top interns
• Managed Paid Search and Social Media ad campaigns in key recruitment pipelines
• Worked closely with B2B and B2C clients to understand and prepare for current and future hiring needs
• Hired and led a team of Virtual Assistants, Digital Marketing Specialists, Article Writers, Web/Software Developers, Data Analysts, PPC Managers, Affiliate Marketing Managers and Customer Service Representatives from across the globe spanning different cultures, timezones, and key competencies.
• Identified and managed project dependencies and critical paths to successfully delegate tasks and responsibilities to appropriate personnel
• Established consistent workflow processes and standard operating procedures to ensure efficiency.
• Proactively managed changes in project scope, identify potential crises, and devise contingency plans during status update meetings
GETraining Specialist
Feb. 2007 - Jun. 2008Alabang, Philippines• Identified and assessed current and future training needs through job analysis, career paths, annual performance appraisals and consultation
• Developed individualized training and development plans that addressed corporate objectives
• Deployed different training methodologies depending on client’s needs
• Monitored and evaluated training program effectiveness, success and ROI
• Optimized the existing recruitment process based on training results and customer feedback
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