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Work Background
DPZDirector of Strategic Planning
Mar. 2024São Paulo, Brazil
Cross NetworkingCREATIVE & STRATEGIC PLANNING DIRECTOR
Apr. 2023 - Feb. 2024Creative and Strategic leader developing communication platforms through solid partnerships and collabs across different business approaches: B2B2C, Branding, Talent Management, Loyalty, and Sponsorships. Strategic planning that provides brands to achieve new targets, territories and equity leves. Budget and media optimizing through brand assets partnerships. Main clients: Unilever, Samsung, Diageo, Ambev among others ranging from finance to fashion industries, still under NDA).
CUBOMESA & CADEIRA PROJECT FOR A TECH FINANCIAL INSTITUTION IN BRAZIL (PROJECT UNDER NDA)
Nov. 2022 - Nov. 2022*One week Agile methodology for a multidisciplinary group in order to develop a groundbreaking platform for new dialogues with mainstream investors in Brazil.
FreelanceCREATIVE AND STRATEGIC PLANNER | FOOTBALL SPONSORSHIP PLAN FOR UTILITIES INDUSTRY BRAND
Oct. 2022 - Dec. 2023*Development of a consistent sponsorship ecosystem for a newcomer brand (in football) to be acknowledged as a player in a sport packed of sponsors. *Matchmaking between the values of the brand and the brazilian passion for the sport to leverage sales in Point of Sale , besides raising awareness and brand equity. *Brand architecture and ecosystem of sponsorship alignement. *Leveraging awareness through a solid social media strategy .
Atacadão @ Babel-AzzaCREATIVE AND STRATEGIC PLANNER | HEAD OF SOCIAL AND DATA TELLING
Jul. 2021 - Oct. 2022*Rethink and restructure strategy and team for the whole social channel and communications (including customer exoerience (a.k.a S.A.C) for the biggest company and revenue from Carrefour group , accounting over 300 wholesalers stores in Brazil and over a million and a half followers on social networks. *Over a year and a half, the brand dialogue with its audiences shifted from complaints and sales offers seekers to contents representing the brand values: quality, tradition and entrepreneurship. Brand image and engagement taken to brand new levels. *Organic growth of followers at a constant and sustainable rate of 1.6% - 2% monthly, representing a total increase of a qualified audience of followers around 50% over a year (500k) without decreasing engagement. A solid construction of dialogue between its audience and the brand, set by the brand values and not “S.A.C anymore. *Raise in the perception of the brand as a partner of the nano, micro and small entrepreneur.
BOHERINGER IGELHEIM, ORAL-B, PFIZER FOR KETCHUM AGENCYCREATIVE AND STRATEGIC PLANNER IN PR STUNTS AND B2B RELATIONS FOR MEDICAL BRANDS
Jan. 2021 - Jun. 2021Creative approach development for keeping up the conversation with specific targets during pandemics times, when some audiences would face health care as a risk, ex; awareness campaigns for brain stroke to ensure people would look for Emergency Care and professional help even though hospitals where the place to be avoided (Boehringer Igelheim).
FreelanceCREATIVE AND STRATEGY PLANNER FOR BRANDS ITAÚ PERSONNALITÉ and GRUPO VOTORAN
Jun. 2020 - Apr. 2023ITAÚ PERSONNALITÉ: War Room style content strategy development, implementation and daily management. Leadership for the 7 teams composing the project: communications superintendence; PR; product & portfolio; marketing (team ‘always on’ included); social listening; trend hunting and creative team. From Crisis Management to Brand Equity: proactive content strategy that reinforces the principal values of the brand: unbiased investment recommendation, transparency and a solid track record. Centralizing the discussion around Itaú Personnalité digital channels, setting the tone of the conversation and owning the concept of “unbiased investment recommendation” 150% growth in enquiries for Itaú Personnalité Investment Products. Sentiment analysis Indexes grew to above 65%. An increase of 30%. Conversation helped reinvent the brand’s digital properties. In light of these discussions, some players migrated towards new flexible models of remuneration. Transparency and unbiased investment recommendations gave birth to dynamic new products in the market. GRUPO VOTORANTIM: communication strategy development and implementation for new brand positioning of the Institute aligning Grupo Votorantim ESG business strategy to its 9 business units’ plans.
Red Door AgencyCREATIVE AND STRATEGY PLANNER CREATIVE AND STRATEGIC PLANNER FOR BRANDS, GOOGLE, GOOGLE CLOUD, WAZE
Jan. 2019 - Jan. 2020Creative and strategic development for event planning focused concept and execution for C-levels attendance, B2B business development and smart PR.
Storymakers Br CREATIVE AND STRATEGY PLANNING DIRECTOR STORYMAKERS/ HOLDING CLUBE
Jan. 2017 - Dec. 2018 Creative and strategic team leadership.
Being responsible for bringing 3 new accounts to the agency client roster in one year time. Concept, development and execution management for digital comm, experientials and branded content projects for the following brands: CERVEJARIA AMBEV - Concept and development of a content and experiential toolkit for positioning all the business units of the company in Brazil and worldwide. A visual guide for over 300 units including headquarters, offices, dealers/reseller and breweries. JEEP/FCA - redefining the so traditional press trip for a car launch. We have created and developed an experience of lifestyle in order to translate the brand values into a narrative of self-discovery. Through the experiential, our influencers found themselves as great explorers . JEEP EXPERIENCE JALAPAO * iFood B2B - strategy and brand positioning for the iFood B2B platform through new campaigns, branded content, new business partnerships. iFOOD RESTAURANTES A new positioning for premium vodka Grey Goose
GREY GOOSE LA GRANDE JOURNÉE
* Giving back to the City of Sao Paulo one of its most iconic buildings. This time, in a totally new way: FAROL SANTANDER
BFerrazSENIOR STRATEGY PLANNER -BFERRAZ
Jan. 2016 - Jan. 2017Management and development of strategic positioning for Skol Assets, including its Rio 2016 Olympics sponsorship, Skol Music and Tomorrowland Brazil for Skol Beats.
SKOL OLYMPICS 2016 SKOL TOMORROWLAND 2016 Concept and development for Coronita Global Experiential Plan, taking place all over its worldwide markets. Concept and development for Corona Sunsets Mexico 2017.
Dream FactoryNEW BUSINESS & PARTNERSHIPS SENIOR STRATEGY PLANNER -DREAMFACTORY
Dec. 2014 - Nov. 2015Management and development of strategic positioning for company’s events: concept and brand positioning assuring high market appeal towards potential sponsors with creative teams, event management and operations and client services. Events: Carnaval de Rua do rio de janeiro, Carnaval de Rua de São Paulo, Rock in Rio, Sonar São Paulo and Maratona do Rio de Janeiro. Business plan and strategy for sponsor and partnerships funding for the events cited above.
Development of new and innovative categories of properties, sponsee and sponsorship levels for the events cited above.
Commercial presentations.
Prospects and clients relations.
Development of sponsorship fitting strategies for clients such as Heineken (Rock in Rio and Sonar) Gol (Rock in Rio and Sonar), Red Bull (Sonar), Ambev/Antarctica (Carnaval de Rua do Rio de Janeiro), Olla (Carnaval de Rua do Rio de Janeiro), Nissan (Mano a Mano), Panasonic and the Olympics Games.
9ine Sports & EntertainmentGerente de planejamento
May. 2012 - Nov. 2014• Development of a methodology for the management and execution of a brand building strategy for athletes and artists who are 9ine clients. • Management and development of strategic positioning for athletes and artists for the purpose of brand building by interfacing with PR, creation and the commercial department. • Development of the program, communication strategy and launch of the Movement for Better Soccer – initiative spearheaded by AMBEV to increase the number of members of Brazilian soccer clubs, thereby generating funds for the development of the sport. MOVIMENTO POR UM FUTEBOL MELHOR
• Implementation of the communication strategy to activate sport assets like the Brazilian Soccer Confederation (CBF) for the brands Extra and Gol Linhas Aéreas. “(CNN) -- Add yet another reason to consider Brazilians the world’s coolest nationality GOL LINHAS AÉREAS CNN
GOL LINHAS AÉREAS VIDEO
GrïngoGerente de planejamento
Feb. 2011 - Apr. 2012
W3HausPlanner
Jul. 2010 - Feb. 2011
Paim ComunicaçãoPlanner
Dec. 2009 - Jul. 2010
Agência MatrizPlanner
Jul. 2007 - Sep. 2009
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