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Work Background
TestGorillaDesign Specialist
Oct. 2022TestGorilla (B2B SaaS) creates accurate pre-employment screening tests, used to help streamline the hiring process and reduce hiring bias. KEY RESPONSIBILITIES:
• Directing global B2B brand campaigns (static and video) • Design of branded marketing collateral (print and digital)
• Contributing to overall brand strategy, developing comprehensive brand and style guides to shape
consistent messaging.
• Managing freelancers, including budgeting, mentorship, and quality oversight.
• Tracking campaign performance, presenting monthly insights to drive continuous improvement.
• Managing projects from conception through to completion
• Collaborating with cross-functional stakeholders
• Using AI and automations to streamline processes
CCI GlobalHead of Design
Mar. 2022 - Oct. 2022Durban, KwaZulu-Natal, South AfricaThe CCI group of companies is one of the top providers of customer management services in Africa, supporting domestic and international clients, including United Airlines, Amazon Ring and GrubHub.
KEY RESPONSIBILITIES:
• Team leader, overseeing and mentoring a team of full-time designers and freelancers
• Mentoring team members and helping them to thrive
• Overseeing design and creative direction of branding projects for clients • Overseeing design and creative direction of internal company communication
• Facilitating brainstorming sessions
• Liaising with internal and external stakeholders and suppliers
• Implementation of systems and processes within the department
• Art directing and co-ordinating photo and video shoots
FreelanceCreative Director & Graphic Designer
Apr. 2013 - Oct. 2022As a successful freelancer, I worked with diverse clients, from small startups to industry leaders like PepsiCo, Amazon Ring, United Airlines, and L’Oreal. I embraced adaptability and proactiveness, undertaking diverse responsibilities that required a versatile skill set:
• Leadership: Overseeing and mentoring junior designers, helping them to thrive
• Project Ownership: Taking charge of projects from initiation to completion, including enlisting freelance support, managing workflow, meeting deadlines, and adhering to budgets
• Versatility: Copywriting, finished art, video creation, art directing photo shoots, shoot styling and photo retouching
• Client Relationships: Establishing and nurturing client relationships through effective communication and collaboration
Distillery 031Creative Director
Apr. 2013 - Mar. 2021Durban, KwaZulu-Natal, South AfricaDistillery 031 is a multi-award winning craft distillery based in South Africa. I joined the distillery at its inception as the Creative Director, building and growing the brand from the ground up.
KEY RESPONSIBILITIES:
• Developing the entire visual identity (including name, logo, tagline, packaging, website, social media, marketing collateral, signage, and in-store advertising)
• Providing ongoing creative direction and design support
• Maintaining brand standards
• Design of marketing and advertising collateral (digital and print)
• Art directing and styling photo and video shoots
• Collaborating with internal and external stakeholders
• Overseeing freelancers
• Project management
Agile Brand SolutionsSenior Graphic Designer
Jan. 2008 - Dec. 2013A full-service advertising agency specialising in brand development. Key clients included Russell Hobbs, Unilever, SAB, and Coca-Cola.
KEY RESPONSIBILITIES:
• Conceptualizing and designing advertising campaigns, brand identities, marketing material, and packaging
• Art directing photo shoots, storyboarding, directing video production
• Working closely with clients, internal teams, and overseeing freelance staff
John Davey StudioGraphic Designer
Jan. 2006 - Dec. 2008London, United KingdomDesign agency specialising in branding of children’s television shows and books. Key clients included CBeebies, Cartoon Network, Aardman Entertainment, and Scholastic Books.
KEY RESPONSIBILITIES:
• Children’s TV Branding: Creating brand identities and design for children’s TV shows
• Versatility: Copywriting, finished art, and photo retouching
• Team Leadership: Managing freelance staff and studio in Director’s absence
BBCGraphic Designer
Jul. 2005 - Dec. 2006London, United KingdomI worked as a designer for BBC Good Food Magazine, a successful monthly magazine published by the BBC.
KEY RESPONSIBILITIES:
• Visual Coordination: Conceptualizing, coordinating, and Art Directing photo shoots
• Collaboration: Briefing and managing photographers, stylists, and illustrators
• Layout Design: Crafting engaging magazine layouts
TNT MagazinePhotography/Design
Jan. 2001 - Dec. 2005London, United KingdomWeekly magazine targeting young expats working and living in the UK.
KEY RESPONSIBILITIES:
• Research & Collaboration: Conducting photo research, retouching, and briefing photographers and illustrators
• Visual Storytelling: Designing magazine spreads
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