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Work Background
Hashmeta Pte LtdAgency Lead
Jun. 2012SingaporeDeveloped and oversee integrated marketing strategies that encompasses channel selection and focus, editorial governance, creative design and metrics to be applied and aligned with business’ overall objectives. Provide consultancy role for the marketing department offering strategic counsel in their content planning, development, design, digital strategies, as well as overall strategies for key events and projects. Ensure all business’s narratives and message are in support of the digital marketing strategies and editorial and design decisions are aligned with the client’s brand and key stakeholders. Evaluate trends, assess new data and keep up-to-date with the latest marketing techniques, spot opportunities in the market and drive the growth of the business Assist clients in resolving issues by responding to questions in a timely and professional manner Supervise department’s daily workflow, assign project workload and monitor deadlines and budget Take creative ownership, provide design direction, and lead and mentor creative team members to foster a positive work environment. Designing for clients and provide the best approach towards the project with their business interest placed Core skills in layout, typography, illustration, photography, and new creative arenas as they emerge Ensure campaigns and projects are delivered on time and are of the highest standards Recruiting, screening and training new hires Establish strong relationships with staff and clients Research current industry/market trends and using knowledge for business improvements. Work with the content team to create and come up with creative ideas and design concepts for all our clients and seeing it through completion Drive change across the organisation with regard to elements such as social media or digitisation Build relationships with creative, digital and media agencies Set KPIs for team and report to the board on progress
Hashmeta Pte LtdDigital Marketing Consultant
Jun. 2012SingaporeMy goal is to help companies score in their Digital Marketing efforts. Fully Integrated Digital Marketing strategies focussing on Digital Operations, Content Creation (Content Marketing), Amplification (Paid, Own, Earn, Share), Social Media Acquisition (SEO, Media Buy, EDM), Content Optimization (Reporting, Analytics, Personalization), Conversion (CTAs, EDM), Retention
Hashmeta Pte LtdUI/UX consultant (Creative Director)
Jun. 20121003 Bukit Merah Central #04-19-Work with content team to create and come up with creative ideas and design concepts for all our clients and seeing it through completion
-Designing for clients and provide the best approach towards the project with their business interest placed -Core skills in layout, typography, illustration, photography, and new creative arenas as they emerge
-Ensure campaigns and projects are delivered on time and are of the highest standards
-Take creative ownership, provide design direction, and lead and mentor junior designers within the team
Fusion Garage Pte. Ltd.User Interaction Designer
May. 2011 - Jan. 2012SingaporeResearching user interaction on mobile apps mainly for tablets and phone. Creating wireframes and ensuring smooth user flow for apps. Design user interface for finalized user flow. Communicate with developers (Local, China and India Teams) about user interfaces and how to achieve the desired design without affecting performance.
Creative Technology Pte LtdUX Designer
Dec. 2010 - May. 2011Research on interaction flow on websites and applications. Define User Model Ensure smooth and easy flow for users. Create clear and detailed wireframes for development.
Creative Technology Pte LtdUser Interaction Designer (Web + App)
Nov. 2009 - Nov. 2010Researching websites/applications for design ideas. Designing and conceptualizing ideas for websites/applications (cloud services). Ensure designs synergize with entire cloud system. Ensure Branding look and feel is consistent.
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