My goal is to help brands score in their digital marketing transformation globally.
I am the agency owner heading the Accounts/Content/Creative/Digital team of Hashmeta, with experience in managing regional team, social media campaigns and content marketing. My background in team management, content strategy, visual strategy and account management inform me to take on a mindful but competitive approach.
I am fuelled by my passion for understanding the nuances of cross-cultural marketing. I consider myself a life long learner, eager to build on my academic foundations in leadership, mentorship, design, content and digital and stay in tune with the latest digital marketing strategies through continued coursework and professional development.
My constant hunger for knowledge and determination to turn information into action that contributed to my success at Hashmeta. There, I have led successful social media campaigns and kickstarted content marketing initiatives for heavy-hitting brands such as Bosch Home Appliances, Takashimaya Departmental Stores, Osim, NTUC Learning Hub, One Faber Group and Skillsfuture SG.
Meanwhile, I have also vastly improved the productivity of the department by implementing strategic project management methods and ensuring a work-life balance for the team. I believe GRIT in the workplace is the key to success, a tenet I live out through my interests in Boxing, Muay Thai and Lifting weights.More...