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Work Background
Social Media Manager
A-Frame BrandsSocial Media Manager
Dec. 2023 - Mar. 2025In my role at A-Frame Brands, I spearheaded social media management for high-profile brands such as Gabrielle Union’s PROUDLY and Naomi Osaka’s Kinlo. By implementing a robust influencer strategy, I successfully increased engagement by 30% and followers by 80%, all while cutting costs by 40%. My collaborative efforts with various teams ensured that we consistently met our KPIs and deadlines.
Copywriter & Content Strategist
Elevations NationCopywriter & Content Strategist
Jan. 2023 - Dec. 2023Phoenix, AZ• Developed and executed an SEO-driven content strategy, boosting site traffic by 35%. • Enhanced clarity and tone consistency across all brand touchpoints, elevating user experience. • Collaborated with developers and designers to implement a new content structure for membership flows.
Social Media Manager
PROUDLY • for melanated babiesSocial Media Manager
Jul. 2022 - Dec. 2024• Developed comprehensive content briefs for influencer campaigns, enhancing brand visibility. • Aligned marketing teams and agencies to maximize campaign impact and consistency. • Achieved a 25% increase in page engagement within 6 months through innovative strategies. • Spearheaded a 40% growth in Instagram followers during Q1 2023, driving brand awareness.
Digital Marketing Consultant
Culture Snob SocialDigital Marketing Consultant
Jun. 2018United States, Phoenix• Developed strategy-led content for high-profile brands, including Disney Baby and Arizona Lottery, enhancing social engagement. • Created comprehensive content plans across multiple channels, including blogs, emails, and paid social, tailored to various industries. • Managed end-to-end project workflows, utilizing project management tools to optimize timelines and client communications.

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