CIBCSenior Product Manager - New Strategic & Payment Initiatives
Jun. 2011 - Jul. 2012Toronto, Canada Area- Led focus groups for the naming and part of the functionality of CIBC Mobile Payment App to ensure customers view was reflected on the mobile app
- Developed executive presentations that showed executives where the market was leading in Mobile and presented strategies to help executive decisions.
- Participated and provided feedback on the Canadian Mobile Standards launched by the Canadian Bankers Association in order to create mobile standards that would be based on a seamless customer experience.
- Accountable for planning, initiation, delivery and review of projects related to payment products and services associated with CIBC retail banking products
- Conduct feasibility studies, project prioritization and make recommendations for new services and other deliverables to senior management
- Review, assess and approve options and proposals regarding developments for projects, products or services and make suggestions to senior management regarding their strategic value, impact, effectiveness, feasibility and alignment to overall business strategies.
- Perform marketplace trends, competitive developments, research and analysis of new opportunities in the marketplace and their ability to support CIBC’s retail business strategy.
- Obtain agreement to the new product or service consumer offer within the key business stakeholders in the bank, including Segment, Strategic Planning, Risk, Legal, Fraud, Security and other involved departments. - Develop and obtain approval on business cases outlining the project goals, term of reference, product features, pricing, revenue, customer offer, distribution and associated costs and a detailed cost benefit analysis. - Work effectively with other teams in project and program execution and management to ensure smooth project delivery. Key partners include technology teams, business analysts, project managers, segments, and delivery channels. - Build internal and external relationships as required