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Work Background
BRAC IT Services LimitedLead Designer
May. 2021Bangladesh
SureCashProduct Designer
May. 2019 - May. 2021Dhaka- Lead the design team, design advisor for product development, helping
product managers and other stakeholders;
- I have lead the design of the new SureCash v2 from the product strategy to the launch;
- Leading the design of the NoboPay Consumer App from the research to implementation stages;
- Helping to build the design system for SureCash app and mentoring junior designers;
- Working in the cross-functional product team.
iPay Systems Ltd.Product Designer
Oct. 2016 - Apr. 2019- Lead the design team and established a more consistent user experience both online and offline by redesigning the brands and adding a humanized concept,
and introducing the users to the brand—therefore creating a more userfriendly culture within the company;
- Designed and developed user-centered mobile app with strong and intuitive navigation—maximizing user engagement;
- Injected the concept of a minimum viable product (MVP), delivering products with just enough features to satisfy early customers and get feedback from real
users;
- Redesigned the branding of the company and the best practices when working with the brand;
- Contributed to the completion of the marketing team's goals.
CefaloProduct Designer
May. 2015 - Sep. 2016- Established MVP and Lean UX methodologies to the company by quickly delivering content in small batches while creating shared knowledge among team members;
- Develop new design components that will improve our users' ability to find the right accommodation for their needs;
- Researched, strategized and launched UX improvements that catapulted users reviews and feedback;
- Produced style guides and interaction specification sheets for developers.
NewsCredProduct Designer
Oct. 2011 - Apr. 2015- Designed the main web app, worked closely with the product owner, data analyst and the development team to choose priorities and design paths;
- Conducted stakeholder and user interviews, and usability testings gathering requirements and rapidly improving the overall experience of the users with the app;
- Researched similar products and developing ideas, injected Lean UX into Agile development, improving the overall collaboration;
- Focused on strategic and visionary design, keeping up to date with current market trends and technology, create wireframes and high fidelity mockups.
FaztrackSr. Web Designer
Dec. 2008 - Sep. 2011- Pioneered the concept of Design Thinking;
- Introduced UX design as the first stage of all the websites designed, instituting a user-centered design approach;
- Created and developed all websites launched, making use of competitors research, sitemaps, process flows, sketches, wireframes and high-fidelity prototypes;
- Took charge of front-end development using tools including HTML, CSS, Bootstrap.
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