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Work Background
Lead Designer
BRAC IT Services LimitedLead Designer
May. 2021Bangladesh
Product Designer
SureCashProduct Designer
May. 2019 - May. 2021Dhaka- Lead the design team, design advisor for product development, helping product managers and other stakeholders; - I have lead the design of the new SureCash v2 from the product strategy to the launch; - Leading the design of the NoboPay Consumer App from the research to implementation stages; - Helping to build the design system for SureCash app and mentoring junior designers; - Working in the cross-functional product team.
Product Designer
iPay Systems Ltd.Product Designer
Oct. 2016 - Apr. 2019- Lead the design team and established a more consistent user experience both online and offline by redesigning the brands and adding a humanized concept, and introducing the users to the brand—therefore creating a more userfriendly culture within the company; - Designed and developed user-centered mobile app with strong and intuitive navigation—maximizing user engagement; - Injected the concept of a minimum viable product (MVP), delivering products with just enough features to satisfy early customers and get feedback from real users; - Redesigned the branding of the company and the best practices when working with the brand; - Contributed to the completion of the marketing team's goals.
Product Designer
CefaloProduct Designer
May. 2015 - Sep. 2016- Established MVP and Lean UX methodologies to the company by quickly delivering content in small batches while creating shared knowledge among team members; - Develop new design components that will improve our users' ability to find the right accommodation for their needs; - Researched, strategized and launched UX improvements that catapulted users reviews and feedback; - Produced style guides and interaction specification sheets for developers.
Product Designer
NewsCredProduct Designer
Oct. 2011 - Apr. 2015- Designed the main web app, worked closely with the product owner, data analyst and the development team to choose priorities and design paths; - Conducted stakeholder and user interviews, and usability testings gathering requirements and rapidly improving the overall experience of the users with the app; - Researched similar products and developing ideas, injected Lean UX into Agile development, improving the overall collaboration; - Focused on strategic and visionary design, keeping up to date with current market trends and technology, create wireframes and high fidelity mockups.
Sr. Web Designer
FaztrackSr. Web Designer
Dec. 2008 - Sep. 2011- Pioneered the concept of Design Thinking; - Introduced UX design as the first stage of all the websites designed, instituting a user-centered design approach; - Created and developed all websites launched, making use of competitors research, sitemaps, process flows, sketches, wireframes and high-fidelity prototypes; - Took charge of front-end development using tools including HTML, CSS, Bootstrap.

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