Marko Neto

Product Designer @Freelancer

🐦 Design

Career in development in companies of different sizes and segments, working since 2018 in the management, operation and control of product design routines, team leadership and area optimization. Strong experience in analyzing needs, building journeys, conducting projects to improve user experience, creating prototypes and aligning with the Development and Product areas. Extensive experience in monitoring performance indicators (KPIs), identifying opportunities for improving processes, and planning strategies and actions with teams, leaders and C-Levels. Mastery in building relationships with distributed and multifunctional teams, with a strong inclination towards teamwork, people development, conflict management and collaborative problem solving. Availability for travel in Brazil and abroad.

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Work Background

RockSpoon IncLead of Product Design

Aug. 2020 - Oct. 2023São Paulo e Região▪ Work with the product team and CEO, distributing tasks, monitoring the quality of deliveries, and ensuring alignment with business requirements and customer needs. ▪ Leadership, activity management and continuous support for the design team distributed across two continents, creation of user flows and journeys. ▪ Providing support to the development and product team. Assistance in resolving design and implementation issues and meeting design specifications and product objectives. ▪ Analysis, suggestion and maintenance of the standardization of the platform's visual language. Monitoring deliveries to ensure visual consistency, aligning design with brand guidelines. ▪ Market Research, identifying opportunities for innovation for the product, in tools and methodologies. Research and implementation of new design techniques, optimizing processes. RESULTS OBTAINED: ▪ Direct participation in team development and process optimization, increasing productivity and reducing delivery times. ▪ Application of agile methodologies in task management, improving team communication and customer satisfaction. ▪ Strong performance in the interface between the design and development teams, drastically minimizing the risks of rework. INTERNATIONAL TRAVEL: ▪ Travel to Palo Alto in the United States for professional work, monitoring projects, conducting field research, holding meetings with customers, applying new functionalities and acquiring depper knowledge in the restaurant segment.

RockSpoon IncProduct Designer

Mar. 2018 - Aug. 2020São Paulo e Região▪ Analysis of user needs, creation of user flows and journeys, identification of opportunities for improvement in systems and definition of solutions to existing problems. ▪ Creation of materials for the company's various needs, suggesting and maintaining visual language and ensuring coherence with the brand's visual identity. ▪ Providing continuous support to the development and product team, collaborating in the implementation of new features, optimizing processes, monitoring deliveries and meeting quality requirements. RESULTS OBTAINED: ▪ Responsible for monitoring and standardizing visual language across all system platforms. ▪ Creation of a component library, reducing the risks of visual variation and misalignment with the company's visual identity and communication strategies. ▪ Proposals and development of interface and interaction flows according to user needs, research results and user research.

Ciatech Soluções DigitaisDesigner de Interação

Mar. 2015 - Feb. 2018São Paulo e Região▪ Creation of materials digital projects and interactive content for corporate training. Using design tools to create graphics, animations and other interactive elements. ▪ Proposal and creation of infographic projects to present training content in a clear and attractive way. Expertise in competitions and innovation projects, contributing to the development of solutions. ▪ Support for less experienced designers for guidance, completing demands and maintaining the quality of services. Close collaboration with other teams to meet company objectives.

Athos InformáticaWeb designer

Nov. 2014 - Mar. 2015São Paulo e Região▪ Creation of commercial, institutional and promotional materials for the company's products, ensuring the alignment of marketing materials with the company's visual identity and communication strategy. ▪ Construction, maintenance and monitoring of website performance using HTML/CSS and WordPress. Development of digital campaigns to prospect leads and convert new customers.

Rextur Viagens E Tur LtdaWeb Designer

May. 2013 - Jul. 2014São Paulo e Região▪ Design and implementation of sales campaigns, creating visual materials to promote packages and promotions. Construction of internal marketing materials to strengthen communication with employees. ▪ Collaboration with the marketing team to develop commercial actions and campaigns, internal and external communication strategies and general support to meet objectives.

Usina da CriaçãoWeb designer

Aug. 2012 - Apr. 2013São Paulo e Região▪ Creation of digital and graphic projects, including websites. Alignment with customers to analyze needs, create visual and functional solutions, and continuously improve the user experience. ▪ Elaboration of proposals and development of graphic materials, working on editing images and videos, adapting designs for different platforms and formats, and meeting visual identity requirements.

M.Thomaz ComunicaçãoWebdesigner Jr.

Mar. 2012 - Jul. 2012São Paulo Area, BrazilProposals and creation of digital projects for clients according to the client's needs.

OrolixAnalista de design

Jun. 2009 - Feb. 2012São Paulo e Região▪ Creation and updating of websites; development of interfaces for websites and mobile applications; and creation of interactive software prototypes to validate concepts and improve user experience. ▪ Creation of animations, banners and videos; creation of email marketing focused on engagement and conversion; and creation of materials aligned with brand guidelines and communication objectives.

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