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Work Background
Plei, IncDirector of Operations
Jan. 2025
Mezcal Social ClubFounder
Jul. 2024I consider myself a Mezcal Advocate and Cultural Connector, dedicated to building a deeper appreciation and understanding of mezcal. With a personal connection to this sacred spirit, I’ve created a space to celebrate its rich traditions, educate others about its artistry, and foster a community of enthusiasts and industry leaders. Through curated tastings and immersive events, I aim to: - Support local businesses, bars, and restaurants by integrating mezcal into their offerings.
- Champion small, artisanal brands, helping them gain recognition in the growing mezcal category.
- Promote the cultural significance and craftsmanship of mezcal, honoring the agave plant and the people behind every sip. This journey is about more than mezcal—it’s about connecting people to a world of stories, flavors, and traditions. Together, we’re contributing to the growth of mezcal as America’s fastest-growing spirit, one copita at a time.
OnChain StudiosMarketing Director
Aug. 2023 - Nov. 2024Miami, Florida, United StatesSpearheaded the launch of the Star Wars™ Volume III Collection, introducing iconic characters like Grogu and Boba Fett in collaboration with Disney and Lucasfilms. Coordinated media coverage from outlets such as The Licensing Letter and Decrypt for product launches. Executed the Mickey and Friends Volume II Drop and single blister pack launches (Anakin Skywalker, Yoda, Boba Fett, Sorcerer’s Apprentice Mickey), resulting in a 30% increase in total sales volume compared to previous campaigns. Led the NASCAR partnership announcement, generating coverage across 269 outlets, including Yahoo! Finance and AP News, and managed a successful live stream event that achieved record visitor numbers and account registrations. Announced partnerships with 8K Games and Stratton Studios in the Cryptoys Play Partner Program, leading to a 632.05% increase in impressions compared to previous metrics. Launched the Digital Toy Exchange (DTE) in partnership with Rarible, achieving the most new account creations in 8 months on launch day, with TWDC toys accounting for 63% of all trading volume in the first month. Initiated the Toyken Market, a secondary marketplace integrated with our platform for user transactions using our new virtual currency. Launched a strategic vaulting initiative to enhance the perceived value of collectibles, collaborating with Disney and partners, resulting in a 40% rise in account registrations over the launch weekend. Coordinated the 12 Days of Cryptoys campaign, managing multi-partner approvals and promotions, achieving a 4.2% increase in impressions, a 23.7% increase in engagements, and a 389.9% growth in total audience.
The Local Leaders CollectiveChief Operating Officer
Feb. 2023 - Feb. 2025Miami, Florida, United StatesA membership peer-group community for entrepreneurs, founders, and changemakers, at all stages, dedicated to unleashing their full potential and dismantling isolation. Overcoming Exclusivity, Accessibility, and Relevancy Barriers.
Empire OfficeDirector of Strategic Partnerships
Mar. 2021 - Mar. 2022Managed strategic partnerships to drive business growth and enhance client relationships. Built strategic partnerships, marketed the brand, and brought in new opportunities. Volunteered with the Beacon Council on a sprint to amplify MiamiTech, strengthening ties to the tech and finance industry. Supported outreach efforts to tech communities, making valuable connections and contributing to growth and success.
Women of the FutureAssociate Producer & Publishing Partner
Jan. 2021 - Dec. 2023As the Associate Producer and Publishing Partner for the Women of the Future initiative, I hosted events and facilitated conversations with the Top 100 Women in Emerging Tech. My role focused on promoting gender equity in technology by empowering and acknowledging women leaders. I led initiatives that included hosting podcasts, creating impactful content, and supporting the selection and submissions of women in emerging tech globally.
Infinite Attraction PodcastFounder & Co-Host, Producer
Aug. 2020 - Aug. 2023Miami, Florida, United StatesContent Creation: Developed engaging content that resonates with our audience, highlighting key topics and trends within the Miami Tech community. Scheduling & Coordination: Scheduled meetings and coordinated appointments with important organizations and industry leaders to facilitate insightful discussions on the podcast. Partnership Development: Collaborated with various partnerships to set up interviews and establish relationships that enhance the podcast’s reach and relevance. Event Hosting: Hosted a series of live events at a physical location, fostering community engagement and providing a platform for networking among tech enthusiasts. Content Editing: Edited and managed large-format content, creating shorter clips for social media that highlight key discussions and insights shared during episodes. Community Updates: Shared updates and insights about the Miami Tech ecosystem, keeping our audience informed and engaged with the latest developments in the community. Social Media Management: Managed social media content and strategies, promoting episodes and increasing audience engagement across platforms.
KimballMarket Sales Manager
Jul. 2017 - Feb. 2021Miami/Fort Lauderdale AreaAchieved significant sales targets through strategic planning and client management. Managed a large territory and created positive sales revenue growth and met sales revenue targets within South Florida and the Caribbean. Collaborated with senior sales executives, specialists, and business development teams to create best practices, marketing initiatives, and media positioning for vertical markets.
JC White Architectural Interior ProductsWorkplace Strategist / Account Manager
Jun. 2013 - Jul. 2017Miramar, FLFacilitated sales and design using strategic workplace knowledge, coordinated projects, enhanced brand recognition, and improved client retention through research and community management.
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