OnChain StudiosMarketing Director
Aug. 2023 - Nov. 2024Miami, Florida, United StatesSpearheaded the launch of the Star Wars™ Volume III Collection, introducing iconic characters like Grogu and Boba Fett in collaboration with Disney and Lucasfilms. Coordinated media coverage from outlets such as The Licensing Letter and Decrypt for product launches. Executed the Mickey and Friends Volume II Drop and single blister pack launches (Anakin Skywalker, Yoda, Boba Fett, Sorcerer’s Apprentice Mickey), resulting in a 30% increase in total sales volume compared to previous campaigns. Led the NASCAR partnership announcement, generating coverage across 269 outlets, including Yahoo! Finance and AP News, and managed a successful live stream event that achieved record visitor numbers and account registrations. Announced partnerships with 8K Games and Stratton Studios in the Cryptoys Play Partner Program, leading to a 632.05% increase in impressions compared to previous metrics. Launched the Digital Toy Exchange (DTE) in partnership with Rarible, achieving the most new account creations in 8 months on launch day, with TWDC toys accounting for 63% of all trading volume in the first month. Initiated the Toyken Market, a secondary marketplace integrated with our platform for user transactions using our new virtual currency. Launched a strategic vaulting initiative to enhance the perceived value of collectibles, collaborating with Disney and partners, resulting in a 40% rise in account registrations over the launch weekend. Coordinated the 12 Days of Cryptoys campaign, managing multi-partner approvals and promotions, achieving a 4.2% increase in impressions, a 23.7% increase in engagements, and a 389.9% growth in total audience.