Watza LabDirector of Projects
Oct. 2017Santa Rosa, California, United StatesAt Watza Lab, I lead the creative flow from idea to launch — managing strategy, timelines, and team magic to bring bold, bilingual branding to life. I’ve directed visual identities and campaigns for community-rooted projects like Mitote Food Park, Tierra de Rosas, and Black Cod Week, blending storytelling with design to help our clients connect authentically across cultures. Whether it’s a neighborhood logo or a county-wide rollout, I keep projects aligned, clients confident, and creativity flowing — always with purpose, always in two languages.