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Work Background
Lead Monetisation Manager
TapNationLead Monetisation Manager
Jan. 2025
Head of Monetization
Gazeus GamesHead of Monetization
Jun. 2022 - Jan. 2025Brazil• Leading ad monetization initiatives at Gazeus Games, optimizing waterfall, managing ad network relationships • Co-designing IAP and subscritpion strategies (pricing). • Measuring users' experience with ads, through AB tests and surveys. • Using behavioral economics strategies and training colleagues on the topic.
Ads, Monetization and Data Analytics Coordinator
By AliensAds, Monetization and Data Analytics Coordinator
Jan. 2022 - Jun. 2022São Paulo, Brazil
Ads and Monetization Coordinator
By AliensAds and Monetization Coordinator
Feb. 2021 - Jun. 2022São Paulo, Brazil
Ads and Monetization Analyst Sr.
By AliensAds and Monetization Analyst Sr.
Sep. 2019 - Jan. 2021
Client Service and Content Manager
Sport TrackClient Service and Content Manager
Jun. 2018 - Jul. 2019São Paulo Area, Brazil
Senior Account Analyst
MESH ExperienceSenior Account Analyst
Jun. 2016 - Jun. 2018São Paulo Area, BrazilMarket research and statistical analysis (inferential and descriptive stats); NPS; Questionnaire and survey design; Client servicing; Analyses for big international clients, such as LATAM and Diageo Australia --- Softwares/Skills: RStudio, Excel, PowerPoint, Tableau, JIRA (Kanban), Q Research Software.
Data Analysis Supervisor
IBOPE RepucomData Analysis Supervisor
Aug. 2013 - Jun. 2016São Paulo Area, BrazilMarket analysis of sport and entertainment industries; Data collection and treatment; Report design and presentations at clients; Management of a team of 8 reporters/analysts; Responsible for analysis of TV ratings, market research, social media and general media KPI’s. Technical skills: MS Office (Powerpoint, Excel and Word), Kantar Ibope Media Workstation (TV audience ratings), Forsight Crimson Hexagon (social media analysis).
International Client Service Manager
IBOPE RepucomInternational Client Service Manager
Feb. 2011 - Jul. 2013Cologne Area, GermanyArea: Market research and sports marketing • Project management of media reports, including TV ratings and brand exposure; • Managed on-site studies at UEFA U21 Championships in Israel, and UEFA Women's EURO in Sweden; • Led team of freelancers; • Client servicing of key accounts, such as FIFA, and UEFA. Technical skills: MS Office (Powerpoint, Excel and Word), Euromonitor (audience ratings).
Marketing Assistant
Máquina do EsporteMarketing Assistant
Aug. 2009 - Aug. 2010São Paulo Area, BrazilMedia and sports marketing • Website traffic analysis (Google Analytics); • Client servicing, social media and event management.
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