Swiss Labs - Consulting & Distribution for laboratories.Marketing & Communication Manager in charge of the digital transition
Oct. 2018 - Sep. 2021Basel, Switzerland- Redesign of the company's graphic identity
- Implementation of a new communication strategy
- Management of the digitalization project of internal tools: implementation of a new ERP
- Management of emailing campaigns
- Management of a new website redesign project
- Management of the website referencing project
- Recommendations and strategic thinking
- Creation of communication supports: brochures, business cards, logos, catalogs, email banners...
- Launch of a new brand (creation of communication supports, creation of the website, SEO project management)
- Management of the crisis communication during the COVID-19